Commercial TV Channels: reach and audience

Media Kit Filter

USA

Average live plus same day prime delivery in 2011 increased +23% over 2010 in total viewers (174,000) and +26% in the channel’s key demographic of A25-54 (97,000). This growth ranked 7th in all of cable
Total reach for the year 2011 was 83.8 million, a +12% increase from 2010
The channel had its highest rated telecast of all time with the season six premiere of Doctor Who on 23 April 2011, bringing in 1.27 million viewers and nearly 700,000 aged 25-54

Source: Nielsen Media Research, Reach based on Live+7 data with a 6-minute qualifier

Average age: 49
Male/Female: 55.6%/44.4%
Affluent: $88,266 mean household income
Business decision-makers: 68% more likely to be C-Suites
Influential and heavy spending travellers: 47% more likely to be influential vacation travel consumers; 47% more likely to have spent heavily on vacations in the last 12 months
Love sports: 86% participated in, watched, or attended a sporting event
Automotive enthusiasts: 33% more likely to be influential automobile consumers; 27% consider themselves to be automotive enthusiasts
Tech savvy: 78% more likely to be influential new technology consumers; 55% more likely to be influential home electronics consumers; 18% more likely to be first among friends and colleagues to try new technology products

Source: MRI 2011 Doublebase Study, P18+

Auto savvy consumers: 19% plan to buy or lease a car in the next 12 months and are 45% more likely to follow the latest developments in the auto world
Tech savvy: Viewers are 33% more likely to often be asked for advice when others are looking to buy technology or electronics products and 19% more likely to keep up with technological developments
Influential luxury spenders: Viewers are 20% more likely to usually get the top-of-the-line model that includes most of the luxury options offered and 24% more likely to be asked for advice when others are thinking about making a significant purchase
Early adopters: Viewers are 15% more likely to usually be one of the first of their friends or colleagues to try new products or services
Social networkers: 76% have visited a social network site in the last 30 days

Source: Mendelsohn 2012 (59,000,000 / 13,94)