• BBC Knowledge reached over 2 million 25+ year olds between Apr-Jun 2012¹
• UKTV reached over 2.5 million 25+ year olds between Apr-June 2012¹

BBC Knowledge: an affluent, influential audience¹

• People 25-54, male skewed
• Weekly audience of 956,000 unique viewers²
• 24% earn over $70,000+ a year
• 68% will pay more for quality goods (14% higher than general population)
• 63% control purchase decisions at work
• 69% are main grocery buyers

UKTV viewers: independent-minded and influential

• Weekly audience of 1.3 million unique viewers²
• Women 40+
• 59% of UKTV viewers are grocery buyers. UKTV fans are 22% more likely to top up their general groceries up to 3 times per week, compared to the general population.¹
• UKTV viewers are 20% more likely to travel overseas in the next 12 months, compared to the general population²
• UKTV viewers are 21% more likely to renovate their homes in the next 12 months, compared to the general population²

¹ OzTAM National STV Homes, Days: 1 January 2011 - 23 November 2011, total people, profile % and median age, consolidated
² NMI CMV 2011 S07 National Survey – Foxtel. All raw counts 50+, measured against total population