Latest sport advertising opportunities: rugby and F1 Grand Prix
For sports fans across the globe, the BBC is the destination of choice for the big events, regardless of sport. For advertisers, BBC sports news coverage is an ideal opportunity to interact with an engaged and enthusiastic audience wherever they are.
When it comes to rugby, there are advertising opportunities around two of the sport's major events in 2013: the Six Nations tournament and the British and Irish Lions tour of Australia.
RBS Six Nations: 2 February - 16 March 2013
bbc.com is covering Europe's premier rugby tournament with news, interviews and results, keeping our engaged audience of international sports fans up-to-date through world-class sports journalism. With interactive bloggers, insightful live commentary and expert analysis, the BBC goes way beyond simple sports reporting.
Coverage of the 2012 Six Nations on bbc.com attracted 1.8 million unique users during February and March, generating a total of 10.7 million page views1.
Sitting within bbc.com/rugby content, the 2013 Six Nations is the section's primary focus during the tournament, providing the perfect opportunity to advertise online to an audience of rugby and sports fans who come to bbc.com exclusively.
Sponsorship opportunities: the sponsor of bbc.com's Six Nations coverage will take ownership of all ad formats within the site's rugby pages. Creative formats include leaderboard, MPU, half-page, wide skyscraper, pushdown, wallpaper and sponsorship button.
British and Irish Lions Tour: 1 June - 6 July 2013
The 125th anniversary tour starts in Hong Kong on 1 June and continues with nine games including three test matches against Australia: Brisbane (22 June), Melbourne (29 June) and Sydney (6 July). bbc.com will be covering the tour with news, results, previews, live text commentary and much more.
Sponsorship opportunities: the sponsor of the bbc.com Lions coverage will take ownership of all ad formats within the site's rugby pages. Creative formats include leaderboard, MPU, half-page, wide skyscraper, pushdown, wallpaper and sponsorship button.
Formula One: 17 March - 24 November 2013
The BBC's great multi-platform Formula One content provides advertisers with the perfect opportunity to associate your brand with this exciting season of sport.
- bbc.com will be there throughout, delivering results, news and statistics across TV and online with insight from our leading sports journalists.
- Coverage of the 2012 Formula 1 season on bbc.com attracted 1.3 million unique users and received 5.2 million page views2.
Advertising and sponsorship opportunities on BBC World News include opening and closing billboards and ad adjacencies around:
- Four-minute Grand Prix Previews in the build-up to each race, with exclusive insight from 13-time Grand Prix winner David Coulthard;
- A weekly programme Behind the Scenes with Grand Prix Teams that will lift the lid on the real Formula One;
- Regular round-ups on Sport Today, including highlights from all the races;
- 50-second F1 Update results tables animated with dynamic graphics and music to highlight upcoming races and review previous race statistics;
- Technology of F1 - a series of four-minute modules exploring how technology is transforming Formula One and how it affects fans; and
- Business of Formula F1 - the commercial aspects of one of the world's richest sports.
Source
1 Omniture, 1 February to 19 March 2012 total. Global excluding UK
2 Omniture, monthly average March to July and September to November 2012.