Key advertising opportunities: business and economy
Target key-decisions makers through a range of advertising and sponsorship opportunities, with trusted news reporting on BBC World News and bbc.com/business. Key advertising opportunities currently include:
Knowledge Economy
Knowledge Economy features reports from around the world about the race to learn and the business of serving the huge demand for education.
Knowledge Economy has been a very successful series, generating 1.6 million international page views (including double the usual social media referral rate), while presenter Sean Coughlan won education journalist of the year for his work on Knowledge Economy.
Subject to editorial confirmation, the new series will include the following features:
- The Cleverest City in the World;
- Learning from Wikipedia;
- Sleep and Success;
- The Virtual Business School; and
- East Meets West.
Duration: Launches online at www.bbc.com/knowledgeeconomy on 17 April 2013, running weekly on BBC World News for eight weeks.
Commercial opportunities: buyout; four sponsorable modules on BBC World News in May when the video will also be featured in the online pieces in the Business section of bbc.com
CEO Guru
Steve Tappin, management coach, talks to an array of top business leaders about the challenges they face. Executives to be featured in the new series include: Wang Shi, founder of real estate company China Vanke; and Simon Liang, founder of Evergreen, a large Chinese conglomerate.
Duration: Eight weeks, starting May 2013.
Advertising and sponsorship opportunities: Six four-minute video modules airing on BBC World News and a special report on bbc.com/business containing six video features with accompanying text articles.