Reach thought leaders on TPM. Marketers often strive to reach the people who influence others and shape our public discourse, whether they influence the opinions of their peers or impact federal policy. These people are variously referred to as influentials, thought leaders or even the opinion elite.
Whatever you call them, they can be identified and targeted by commonalities in their personal profiles—they are often business or media executives, they are generally well educated and they're usually identifiable by the civic actions they take.
TPM attracts one of the most concentrated groups of thought leaders on the web today. TPM Readers are:
Well Educated
- 52% hold post graduate degrees
- 87% hold graduate or post graduate degrees
Business leaders
- 7% are C level executives/owners or partners
- 4% are in senior management positions
- 40% are professional/managerial
Civic Activists
- 83% have contacted a politician
- 63% have written a letter or email to the editor
- 86% have signed an online petition; 60% 3 or more times
- 97% voted in the 2008 election
