This page is designed to help make sending email without spamming easy to understand and implement. The concepts behind “permission marketing” are explained in these links, and tools are provided to help make sure your lists are managed properly.
Marketing FAQs - www.spamhaus.org/faq/answers.lasso?section=Marketing%20FAQs
Direct
E-mail Marketing Tips, Tricks, and Traps - www.efuse.com/Grow/direct_email_marketing_.html
Word to the Wise
- wordtothewise.com/
Email
Marketing Articles - www.emailresults.com/articles.asp
Spam
v. Profit - www.isp-planet.com/perspectives/chooseyourmail.html
The
Controversy Surrounding Negative Option Opt-Out - www.clickz.com/showPage.html?page=934761
The
Fine Line Between Legitimate E-Mail And Spam - www.scambusters.org/stopspam/stop-spam.html
Industry
White Papers - www.pivotalveracity.com/NewsRes/WhtPapers.php
First Contact
- www.talkbiz.com/contact.pdf
Data
Protection and Email Marketing - www.marketingimprovement.com/hotnews/freestanding/UKIC-email-marketing.html
Word of Mouth Marketing
Associaton's 10 Principles for Ethical Contact by Marketers -
womma.org/ethics/
Email
advertising basics - www.email-marketing-reports.com/basics/
Welcome
to the Murky World of E-mail List Sales - directmag.com/email/0109-email-list-sales/
Delivery Blog Carnival — Selling, trading and renting email addresses - blog.wordtothewise.com/2009/08/delivery-blog-carnival-selling-trading-and-renting-email-addresses/
STOP ADDING ME TO YOUR EMAIL NEWSLETTER - www.chrisbrogan.com/stop-adding-me/
Harvard Business Review Is DEAD Wrong About Opt-Out - blog.blueskyfactory.com/email-marketing/harvard-business-review-is-dead-wrong-about-opt-out/
Who Gets to Decide if it’s Spam? Not you, Mr Marketer - www.allspammedup.com/2010/04/who-gets-to-decide-if-it%E2%80%99s-spam-not-you-mr-marketer/
MailChimp compliance tips - kb.mailchimp.com/article/compliance-tips
MAAWG
— Sender BCP - www.maawg.org/about/MAAWG_Sender_BCP/
Guidelines for proper mailing list management - www.mail-abuse.com/an_listmgntgdlines.html
Double
Opt-in/Confirmed Opt-in - www.spamresource.com/2003/05/double-opt-inconfirmed-opt-in.html
Even
More on Confirmed Opt-in Best Practices - www.spamresource.com/2007/06/even-more-on-confirmed-opt-in-best.html
Operating
Mailing Lists - www.linx.net/good/bcp/mailinglist-bcp-v1_0.html
Best
Practices for List Management - www.cluelessmailers.org/info/listmanagement.html
List
Management - www.faqs.org/rfcs/rfc1211.html
Identification
of Mailing Lists - www.faqs.org/rfcs/rfc2919.html
Mailing
Lists -vs- Spam Lists - www.spamhaus.org/mailinglists.html
Cleaning
up with a Permission Pass - www.spamhaus.org/permissionpass.html
ISIPP
Mailing Standards - www.isipp.com/standards.html
Opt-in
vs. Opt Out - www.euro.cauce.org/en/optinvsoptout.html
Managing
Optouts - www.research.ibm.com/spam/papers/managing-optouts.pdf
Checkboxes
and informed consent - spam.abuse.net/marketerhelp/paulmyers.shtml
Bulk
e-mail HOWTO - spam.abuse.net/marketerhelp/bulk-howto.shtml
Chris
Baggott's Email Best Practices - exacttarget.typepad.com/chrisbaggott/
How
to run an ethical bulk-mail operation - www.rickconner.net/spamweb/ethicalbulkmail.html
Recommended
Best Practices for Email Marketing - www.ic.gc.ca/eic/site/ecic-ceac.nsf/eng/gv00330.html
Principles
of Best Practice — Ezine & Mailing List Publishers - www.bestprac.org/principles/mlp.shtml
Spam
Complaints: ISPs Aren't the Enemy - www.clickz.com/showPage.html?page=3604546
Best
Practices for Ezine Newsletter Publishing and List Management
- www.jamesshuggins.com/h/web1/list-best-practices.htm
How
Legitimate Marketers Can Prevent Spam Complaints - www.mailchimp.com/abuse/preventing-spam-complaints.phtml
Seven
Ways to Be Mistaken for a Spammer - www.darkreading.com/security/management/showArticle.jhtml?articleID=208808180
PHP
Best Mailing Practices - www.slideshare.net/wezfurlong/best-mailing-practices
More
on Netprospex — b2b and permission - www.spamresource.com/2010/02/more-on-netprospex.html
Example list sign-up page from xnnd - xnnd.com/l/
20
Ways Opt-in E-Mailers Can Outsmart Spam Filters - www.wilsonweb.com/wmt8/spamfilter_avoidance.htm
Content
Checker - www.lyris.com/resources/contentchecker/
Some
Tips for Legitimate Senders to Avoid False Positives - wiki.apache.org/SpamAssassin/AvoidingFpsForSenders
ClickZ
E-Mail Delivery - www.clickz.com/showPage.html?page=experts/em_mkt/email_delivery
Chip's
Deliverability Tips - etdeliverability.typepad.com/
Email
Delivery Survey — Deliverability is a Challenge for Marketers
- www.emaillabs.com/email_marketing_articles/email_delivery_survey.html
False
Positives and Ignorance - www.circleid.com/posts/false_positives_and_ignorance/
The Email Wars
- theemailwars.com/
How
to deliver mail to AOL - www.spamresource.com/2007/01/how-to-deliver-mail-to-aol.html
Getting
to the Inbox - blog.exacttarget.com/blog/al-iverson
Blacklisted!
- blog.anta.net/2007/04/18/blacklisted/
Get
Over Getting Blocked - www.clickz.com/showPage.html?page=3624961
Email
Deliverability: How We Got Here and What Marketers Should do About It
- www.dma.org.uk/DocFrame/DocView.asp?id=3116&sec=-1
SuretyMail
deliverability wiki - www.isipp.com/wiki/deliverability/index.php
17
Email Delivery Tips - www.slideshare.net/PalmerWebMarketing/17-email-delivery-tips
8
Easy Ways to Improve Your E-Mail Deliverability - www.trainsignaltraining.com/email-deliverability/2008-08-11/
ReturnPath
deliverability best practices guide - www.returnpath.net/downloads/resources/deliverability_081508.pdf
Blacklist
removal advice forum - www.dnsbl.info/forum/viewforum.php?f=6
The practice of adding email addresses to existing customer records is known as “e-pending”. If the owner of the email address had not opted in to receiving third party email this leads inevitably to spamming.
Epending
is Evil - spamvertized.org/#epending
DMA
adopts new e-mail append guidelines - www.the-dma.org/cgi/disppressrelease?article=552
the cluetrain
manifesto - www.cluetrain.com/
Marketing on
the Internet without Spamming - www.tincher.to/market.htm
How to
advertise responsibly on the net - www.faqs.org/rfcs/rfc3098.html
Advertising
on Usenet - www.faqs.org/faqs/usenet/advertising/how-to/part1/
Stealth
Marketing in Usenet news groups - www.tincher.to/stealth.htm
SelfPromotion
- www.selfpromotion.com/
Bruce Clay, Internet
Business Consultants - www.bruceclay.com/
MarketingSherpa
- www.marketingsherpa.com/
Marketing
Your Organization's Web Site - www.coyotecom.com/webdevo/webmrkt.html
How To
Announce Your New Web Site - epage.com/faq/webannounce.html
Beginner's guide
to creating popular websites - www.tincher.to/begin.htm
Eight
Quick, Easy and Free Steps to Promote Your Website - www.reedmedia.net/misc/marketing/eightsteps.html
Search
Engine Submission Tips - searchenginewatch.com/showPage.html?page=webmasters
How
to Meet New Friends: Traffic Generation Basics - www.camturner.com/archives/how-to-meet-new-friends-traffic-generation-basics/
13
Tips on Asking other Bloggers for Links - www.problogger.net/archives/2005/11/21/13-tips-on-asking-other-bloggers-for-links/
Google
Webmaster Guidelines - www.google.com/support/webmasters/bin/answer.py?answer=35769
Yahoo!
Search Content Quality Guidelines - help.yahoo.com/l/us/yahoo/search/basics/basics-18.html
Live
Search Site Owner help - help.live.com/help.aspx?mkt=en-gb&project=wl_webmasters
Preventing
the Nonprofit Spam Epidemic - news.gilbert.org/noSpam
Convio Free
Resources for Non Profits - www.convio.com/resources/
Mailman
- www.gnu.org/software/mailman/mailman.html
- see: mailman.sourceforge.net/,
www.list.org/
Majordomo
- www.greatcircle.com/majordomo/
Mail-Bulkmail
- search.cpan.org/dist/Mail-Bulkmail/
- Perl module
L-Soft
Products - www.lsoft.com/products/products.asp
MaxBulk
Mailer - www.maxprog.com/MaxBulk.html
- Mac
eMail
Bounce Handler - www.maxprog.com/EmailBounceHandler.html
- Mac
Declude
Confirm - www.declude.com/Articles.asp?ID=127
- IMail Plugin
Email Bounce
Products - boogietools.com/products/
- Windows
ezmlm - cr.yp.to/ezmlm.html
- qmail
Ezmlm-idx - www.ezmlm.org/
- qmail
phplist - www.phplist.com/
Ecartis (formerly
Listar) Modular Listserver - www.ecartis.org/
Dada Mail
- dadamailproject.com/
Sympa - www.sympa.org/
Listproc
- listproc.sourceforge.net/
Campaign
- www.arialsoftware.com/
exilist
- duncanthrax.net/exilist-distro/
- Exim
StrongMail
- www.strongmail.com/
Bronto - bronto.com/
Spinnaker Pro
- www.spinnakerpro.com/
Email
Marketing Director - www.arialsoftware.com/emailmarketingdirector.htm
Gammadyne Mailer
- gammadyne.com/mmail.htm
EmailLabs
Email Marketing Software (Installed) Solution - www.emaillabs.com/email-software/email-marketing-software.html
Castcadia - www.castcadia.com/
Postmark - postmarkapp.com/
This list of email delivery service providers has been suspended.
Trusted
sender programmes may help in determining a provider that
suits your needs. Check online listings of spam sources, such as SPEWS or
Spamhaus, and pay attention to spam reports on anti-spam forums
and discussion lists. Beware of any provider that will accept
a list you have built yourself without verifying it in some manner.
Sender
Score Certified - www.returnpath.net/commercialsender/certification/
- was Bonded
Sender
Habeas Sender Warranted
Email (SWE) - www.habeas.com/
SuretyMail
- www.isipp.com/email-accreditation/
ESPC
Project Lumos - www.espcoalition.org/project_lumos.php
Spamhaus .mail TLD
- www.spamhaus.org/tld/
Outbound Index
- outboundindex.org/
AOL
Whitelist - postmaster.info.aol.com/tools/whitelist_guides.html
TRUSTe
Email Privacy Seal - www.truste.org/businesses/email_privacy_seal.php
Certified
Senders Alliance (CSA) - www.eco.de/servlet/PB/menu/1779020/index.html
MIPA Affil
- mipassoc.org/affil/
RepuScore
- isr.uncc.edu/repuscore/
EmailReg - www.emailreg.org/
Some companies can help assure and monitor your email delivery rates and delivery practices.
Sender
Score - www.returnpath.net/senderscore/
Pivotal Veracity
- www.pivotalveracity.com/
Lyris
EmailAdvisor - www.lyris.com/solutions/lyris-hq/email-delivery/
Habeas
RepCheck - https://secure.habeas.com/repcheck/reg.php?s=repcheck_blacklist
Return
Path SafeList - www.habeas.com/en-US/Senders/Overview/
AboutSpam
- www.aboutspam.com/consult.php
LashBack's
UnsubMonitor - www.lashback.com/marketers_index.htm
Black List
Monitor - www.blacklistmonitor.com/
StrongDelivery
- www.strongmail.com/solutions/email-delivery/deliverability.php
RBL
Watch - www.drcc.com/publicaccess/sales.nsf/rblwatch-intro
EmailReach Delivery
Audit - www.emailreach.com/
DeliveryMonitor
- www.deliverymonitor.com/
Project
Honey Pot Monitor - www.projecthoneypot.org/monitor_overview.php
BorderWare
Security Network Alerts - bsn.borderware.com/profile/alerts.php
Karmasphere
- www.karmasphere.com/
IPChecks - ipchecks.net/
Delivery Monitor
- www.deliverymonitor.com/
CampaignMonitor
- www.campaignmonitor.com/testing/
Several “opt out” services exist that allow you to subscribe a single email address to be scrubbed from participating mailers' lists. Often the identify of the participants is not known, and the reliability or motive uncertain, so none of these single address services are listed here; instead, only services that allow a domain owner to opt-out his entire domain are listed.
Opt Out
by Domain - www.optoutbydomain.com/
Registry
Compliance - https://www.registrycompliance.com/
- Children's Protection Registry laws
UnsubCentral
- www.unsubcentral.com/
- handles opt-outs for mailing lists across a company
Global remove lists are a central database of email addresses which have opted out of unsolicited email - they don't work, and these links explain why.
Spam
“Remove” Lists - www.spamhaus.org/removelists.html
Problems
with opt-out lists - www.templetons.com/brad/spam/globout.html
Fraudulent
use of remove.com - www.remove.com/removedisclaimer.html
Sham
Site Is a Scam: There Is No “National Do Not E-mail Registry”
- www.ftc.gov/opa/2004/02/spamcam.shtm
“Do
Not Spam” List Cannot Be Implemented - www.ftc.gov/opa/2004/06/canspam2.shtm
National
Do Not Spam Registry - www.thespeciousreport.com/03031216nospam.html
You can request whitelisting from major email providers, and learn about their criteria for filtering and accepting email, at these sites.
AOL
Postmaster - postmaster.aol.com/
- see: www.aol.de/Portalkontakt-Postmaster/Informationen-Postmaster-1931166298-0.html
- in German
AOL
Bulk Sender Best Practice - postmaster.aol.com/guidelines/bulksenderbp.html
AOL
IP reputation check - postmaster.info.aol.com/cgi-bin/plugh/check_ip.pl
MSN/Hotmail Postmaster
- postmaster.msn.com/
MSN Technical Standards for E-mail - advertising.microsoft.com/email_techstd
What
to do if you're blocked by Hotmail - blogs.msdn.com/tzink/pages/what-to-do-if-you-re-blocked-by-hotmail.aspx
Microsoft
Frontbridge: what to do if you're blocked by 88.blacklist.zap
- blogs.msdn.com/tzink/pages/what-to-do-if-you-re-blocked-by-88-blacklist-zap.aspx
Verizon
Whitelist Request Form - www2.verizon.net/micro/whitelist/
Outblaze
Anti-Spam Lookup - spamblock.outblaze.com/spamchk.html
Yahoo!
Mail Postmasters Help - help.yahoo.com/l/us/yahoo/mail/postmaster/
Yahoo's
blacklist removal - www.rackaid.com/resources/how-to-remove-your-email-server-from-yahoos-blacklist/
United
Online (NetZero, Juno and BlueLight) Postoffice - www.unitedonline.net/postmaster/
Road Runner Spam
Control Policy - security.rr.com/spam.htm
ComCast
Blocked Provider Request Form - www.comcastsupport.com/Forms/NET/blockedprovider.asp
Excite.com
email bounce help - help.excite.com/email/bounce.html
Earthlink's
blacklist removal - www.rackaid.com/resources/how-to-remove-your-email-server-ip-from-earthlinks-blacklist/
Whitelist
Directory - blog.deliverability.com/whitelists.html
Postini header analyzer - www.google.com/postini/headeranalyzer/
The marketing side of the jargon.
Marketing
Terms - www.marketingterms.com/
Opting
in and opting out - www.rickconner.net/spamweb/optin.html
Opt-in News
- www.optinnews.com/
eMarketer - www.emarketer.com/
ClickZ - www.clickz.com/
EmailResults
- www.emailresults.com/
List-News
- emailuniverse.com/list-news/
The Jennings
Report - www.jenningsreport.com/
BtoBOnline
- www.btobonline.com/
Marketing
Improvement - www.marketingimprovement.com/
Spam
and the impact for email marketing - www.email-marketing-reports.com/spam/
Email
Marketing Best Practices - www.b2bemailmarketing.com/
eMarketer - www.emarketer.com/
Campaign
Monitor blog - www.campaignmonitor.com/blog/
TheAlphaMarketer:
Email Marketing - www.thealphamarketer.com/email_marketing/
Word to the Wise
blog - blog.wordtothewise.com/
Email
Insider - blogs.mediapost.com/email_insider/
Return
Path whitepapers - www.returnpath.net/blog/whitepapers.php