1 BBC Distribution Report, May 2012
2 PAX Q1 2011 - Q4 2011 target Australia (1,349,000 / 2,184)
3 PAX Q1 2011 - Q4 2011, PAX (1,349,000 / 2,194). Target is BBC World News monthly viewers (357,716 / 678) :
4 Agreed to either of “It is important to have an international perspective” or “I pride myself on being well informed and up-to-date” or “I am interested to explore more about the culture of other countries” or “I keep updating myself on the latest global financial situation”
5 One of: designer clothes & leather goods over US$500, designer accessories & footwear over US$500, jewellery over US$500 or luxury watch over US$500
6 Agreed to either of “I'm often one of the first to buy a new product/gadget” or “Keeping up with modern technology is a key to my success”
7 All activities listed have been carried out in last 12 months