Case Study Compendium

Advertising on bbc.com to promote its new eco-friendy shoes delivered high levels of awareness and favourability for this luxury goods brand.
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Taking a long-term, multi-platform approach to its sponsorship of Africa Business Report paid dividends for Nigeria’s Skye Bank.
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Sotheby's International Realty broadened its identity as the premier luxury international real estate brand through an integrated campaign on bbc.com.
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Aligning its brand with BBC World News and bbc.com sport coverage proved the perfect strategy for leveraging Barclays’ Premier League sponsorship in Asia.
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Multi-platform sponsorship of Collaboration Culture series helped Emirates reach adventurous travellers and shift audience perceptions of the airline to a lifestyle brand.
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Sponsorship of relevant programming and a bold online takeover provided the perfect fit for Canon’s Take Stories message, shifting key perceptions for the brand.
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How DoubleTree by Hilton used lonelyplanet.com to raise its profile with the world's largest travel audience.
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Luxury watchmaker Audemars Piguet targeted affluent males using the BBC News App for iPad and half-page ads on the News and Business pages of bbc.com.
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