BBC World News: business and technology advertising

Advertising around BBC World News business and technology coverage reaches affluent, influential decision-makers. Commercial opportunities include sponsorship and placements alongside core business programming and our range of regional Business Reports, all powered by hard-hitting interviews, in-depth analysis and some of the most respected business journalists on the planet.

• GMT with George Alagiah
• Impact with Mishal Husain
• World News Today with Zeinab Badawi
• HARDtalk with Stephen Sackur
• The Bottom Line with Evan Davis

• Asia Business Report (outside Europe only)
• India Business Report
• Middle East Business Report
• World Business Report (outside Europe only)
• My Bottom Line

Explore successful BBC World News business advertising campaigns for VTB Capital and Xerox.

Click is BBC World News’ flagship technology brand, reaching a global audience of home and business users 28 times a week on TV, in addition to distribution online, on mobile and in-flight on 12 major airlines. Click’s video game reviews, buyers’ guides and features demystifying the latest gadgets and apps have made it one of BBC World News’ best-loved programmes. 

Advertising and sponsorship opportunities include 10-second branded billboards and 20-second programme trails.

Broadcast: Saturday and Sunday

Find out which major technology events Click will be covering in 2013

Knowledge Economy features reports from around the world about the race to learn and the business of serving the huge demand for education. Knowledge Economy has been a very successful series, generating 1.6 million international page views (including double the usual social media referral rate), while presenter Sean Coughlan won education journalist of the year for his work on Knowledge Economy.

Subject to editorial confirmation, the new series will include the following features:

• The Cleverest City in the World;
• Learning from Wikipedia;
• Sleep and Success;
• The Virtual Business School; and
• East Meets West. 

Duration: Launches online at www.bbc.com/knowledgeeconomy on 17 April 2013, running weekly on BBC World News for eight weeks.
 

Commercial opportunities: buyout; four sponsorable modules on BBC World News in May when the video will also be featured in the online pieces in the Business section of bbc.com.

Running A Business offers advice and insights in business leadership. 

Duration: starts April 2013, then ongoing modules as well as ongoing online content.

Commercial opportunities: sponsorship and online buyout

Steve Tappin, management coach, talks to an array of top business leaders about the challenges they face. Executives to be featured in the new series include: Wang Shi, founder of real estate company China Vanke; and Simon Liang, founder of Evergreen, a large Chinese conglomerate.
 

Duration: Eight weeks, starting May 2013.

Advertising and sponsorship opportunities: Six four-minute video modules airing on BBC World News and a special report on bbc.com/business containing six video features with accompanying text articles. 

BBC World News is the channel that key business audiences turn to worldwide: 

• In Europe, its audience is 92% larger than CNBC's and 294% larger than Bloomberg. 
• Across Asia and Europe, BBC World News is rated as the most trustworthy global news channel, ahead of competitors such as Sky News³. 
• BBC World News is also consistently ahead of CNBC and Bloomberg among business decision-makers, influential opinion leaders and those responsible for $1 million capital expenditure budgets¹.
• In the USA, 31% of BBC World News viewers have $1 million or more in personal investments,⁴ while 27% of the total money earned by the most affluent Asians passed through the hands of BBC audiences².

¹  EMS+CEMS Europe 2012.
²  (Universe / Sample): PAX 10 markets (excluding Japan), Q3 2011 - Q2 2012 (9,927,000 / 18,852). BBC audience defined as those who have seen the international TV channel or visited the international website in the last month.
³  Media Brand Values 2011
⁴  Mendelsohn 2012