bbc.com/news: online news advertising opportunities

Advertising on bbc.com/news reaches up to 38 million unique users worldwide¹ through the most trusted online media brand in news². With more reporters on the ground than any other global news service, multi-award winning coverage and in-depth features, bbc.com is the global destination of choice for decision-making audiences who demand the full picture. In fact, EMS 2012 figures show that bbc.com has the highest monthly reach of any international news or business website, and is number one for 'frequent visitors'.

Get more information on bbc.com's reach and audience profile

Big news stories generate global interest which leads to large spikes in traffic to bbc.com's in-depth coverage as it follows the world's major events. For example:

2012 US Presidential Election - an increase in daily traffic of over 1000%, globally and in the USA³
2012 Olympic Games - 51 million users visited bbc.com platforms during the Games⁴
British Royal Wedding - BBC number 1 on iTunes TV Series Chart in the USA and Canada
The Japanese tsunami - 180,000 mobile app downloads in one week⁵
The death of Osama Bin Laden - 60 million page views on bbc.com⁶

Advertising opportunities

High-impact display advertising (maximum of two ads per page for greater standout and impact)
Exclusive buyouts
Video on demand pre-roll
Cross-platform content, in-depth support, and four-screen engagement with sponsored content modules on BBC World News
BBC News App for iPad

Why advertise on bbc.com/news?

Advertising on bbc.com/news is demonstrably more effective than other environments:

25% more effective at improving brand awareness
13% more effective when driving audience engagement
Increases search performance by an average of 50%⁷
Research shows that there are positive brand benefits for advertisers as their brands and products are perceived to have significantly higher value when seen advertising on bbc.com, compared to other channels⁸

Meet the audience

The audience reached through advertising on bbc.com/news is:

Affluent - average annual personal income €50,526⁹
Engaged - they spend 69% more time on bbc.com than on cnn.com¹⁰
Loyal - 74% never use another news site¹¹

Get more information about bbc.com's reach and audience profile

Source

¹ Omniture, January-March 2012, monthly average
² Media Brand Values 2011
³ Omniture, 1 October - 7 November 2012. Daily page views from US Election tagged content
⁴ Omniture, 22 July - 17 August 2012. Visitors across bbc.com desktop, mobile, mobile apps and BBC World Service
⁵ iTunes as downloaded by appfigures.com w/c 14 March 2011
⁶ Omniture, 2 May 2010. Global excluding UK
^{^{⁷ comScore Marketing Solutions August-October 2009}}⁸ The Italian Dress Test, Toluna, June 2009; Watch Test, GMI, January 2011; Trust Test, GMI, 2010
⁹ EMS and CMS Summer 2012. Based on bbc.com monthly users excluding the UK
¹⁰ comScore panel only ages 15+, Europe excluding UK. February 2012
¹¹ comScore February 2012 monthly average. Worldwide excluding the UK. Competitor set includes cnn.com, bloomberg.com, cnbc.com and euronews.com