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The new Report on Small Business

Now delivering to over 156,000 home subscribers
Report on Small Business magazine is now distributed to over 156,000 Globe and Mail home and office subscribers as well as 86,000 English-speaking members of the Canadian Federation of Independent Business (CFIB) via electronic delivery. An email from CFIB will go to CFIB's 86,000 English-speaking members inviting them to go online and read the magazine, available across all platforms.

Three new Small Business Summits slated for 2012
The Globe and Mail and Report on Small Business magazine are pleased to announce three Small Business Summits for 2012 in Calgary on Wednesday, April 25 at the Hotel Arts, Vancouver on Thursday, October 4 at the Renaissance Vancouver Harbourside Hotel and in Toronto on Wednesday, November 21 at MaRs.

For more Small Business Summit information please go to smallbusiness-summit.ca.

Report on Small Business magazine is a bigger, bolder print product that includes enhanced paper stock and incredible print quality with vibrant colour.

  
 
While readers turn to Report on Small Business to access the insights they've come to rely on, advertisers benefit from showcasing their brands on Report on Small Business' bigger, bolder canvas.

Report on Small Business magazine is committed to the small business sector, our one-of-a-kind partnership with the Canadian Federation of Independent Business and its 86,000 English-speaking members. Our world-class writing, design and best in class circulation has made Report on Small Business magazine one of the largest circulated business magazines in the country.

Check out the online photo gallery from our 2011 Small Business Summit, held in Toronto. The event featured speeches and workshops designed to help entrepreneurs grow their companies.

Next Issue | April 2012
Report on Small Business magazine - April 2012

THE INSPIRATION ISSUE

Space Close: Monday, March 26, 2012


The Healer: How one man's physiotherapy vision led to a burgeoning business in the NBA, NFL and NHL, and in recreational gyms across the land.

Cheese Balls: How savvy restaurateurs are staying ahead of the product development curve. We delve into the world of poutine and how it's grabbed our attention and our appetites.

Managing Your Reputation: How one online company helps companies protect their brands and their reputations in the digital universe.

Immigrant Entrepreneurship: A look at new Canadians, their businesses and the challenges they face; the key skills and lessons they bring with them, and their secrets to success.

Important Dates
Report on Small Business magazine April 2012 issue:
  • Space Close: Monday, March 26, 2012
  • Material Deadline: Thursday, March 29, 2012
  • Publication Date: Wednesday, April 25, 2012

Downloads
Please click here for our April 2012 issue editorial lineup PDF.

NOTE: EDITORIAL LINEUP IS SUBJECT TO CHANGE




Essential reading for Canadian entrepreneurs
Report on Small Business lets advertisers reach the heart of Canada's most dynamic market segments.

Speaking directly to small and medium-size business owners and executives, Report on Small Business magazine features timely, relevant and practical content they can put to work right away.

  
 
By definition, business owners and executives are busy people, which is why Report on Small Business' editorial approach focuses exclusively on the most effective ways to help companies grow and develop successfully.

Report on Small Business represents essential reading for time-strapped small business owners looking for a competitive edge - and is an important part of any media plan that wants to target them.


Features
  
 
Report on Small Business inspires Canadian entrepreneurs and contributes to the success of business in this country.

Each issue leads off with a strong service-oriented article, bolstered by advice from key figures in the business community. We provide readers with the direct benefits of learning from and about entrepreneurs, delivering unique insights into how they transformed challenges into success - or at least into important lessons.

Editorial Overview

YOUR MANUAL Front of the book
  • Your Product: A visually striking gadget or tool developed by a business.
  • Your Guru: A quirky advice column presented in a Q&A; format.
  • Your Tech: How to harness the power of technology to lower costs and improve productivity.

COLUMNISTS
  • Doug Steiner: Tells readers what they need to know about financing.
  • Tony Wilson: Topics that are top-of-mind in the small-business community.

FEATURE WELL
  • In-depth profiles of businesses from across the country doing interesting things in interesting ways.

BACK PAGE
  • Icon: Entrepreneurs who made it big but never lost that entrepreneurial spirit.

  
 
Our award-winning editorial team fills each page with solid analysis and prides itself on telling stories in visually innovative ways.

As inventive and innovative as its target, Report on Small Business continues to engage, entertain and enrich readers, while providing your brand with the ideal platform to reach this time-pressed, diverse and hugely influential demo.




Readership
156,075 copies reach Globe and Mail home and office subscribers, four times a year. In addition CFIB will invite its 86,000 english-speaking members to read the magazine online.

A large and extremely lucrative market

According to Statistics Canada:*
  
 
  • There are 2.4 million business establishments registered in Canada.
  • Of those businesses, 98% have fewer than 100 employees.
  • The midsized-business market (between 100 and 499 employees) in Canada represents 19,998 businesses, or 1.8% of all Canadian businesses.
  • The large-enterprise market, consisting of companies with more than 500 employees, includes just 2,768 businesses, or 0.2% of the total number of businesses registered in Canada.

Globe and Mail weekday home and office subscribers**
  • 115,000 work in small business
  • 194,000 are MOPEs
  • 83,000 are BPI decision-makers
  • 49,000 have personal incomes of $125,000+
  • 60,000 have securities and savings of $250,000+

Globe and Mail small and medium business readership***
    Similar to the general population, most Globe and Mail readers work in companies with fewer than 100 employees, making them ideal prospects for your small business marketing efforts.

    Most Globe and Mail readers employed in small businesses work in the upper echelon of their organizations. 57 per cent are managers/professionals.

    Based on their influential positions, Globe readers are 46 per cent more likely than the average person to be decision makers.

    Globe readers are more likely than the average small business employee to influence IT, finance, office equipment and business travel decisions.

About the Canadian Federation of Independent Business
First formed in 1971 as an advocacy organization for small- and medium-sized businesses, the CFIB has a 40-year history and serves more than 108,000 paying independent business members nationally****.
  
 
  
 
  • Half of CFIB members have sale greater than $500,000 per year
  • One third of firms have sales exceeding $1 million per year
  • Eight out of ten members have been in business more than six years
  • 55 per cent have been in business for more than 11 years
  • Nearly three quarters of member firms have fewer than ten employees
  • 23 per cent have between ten and 50 employees
  • Fewer than five per cent have more than 50 employees



Sources:
*Key Small Business Statistics, Statistics Canada, July 2010
**PMB 2011 FALL 18+
***PMB 2011 Spring 2-Year Study - Bases: Work in Private sector 18+ and Base: Work in Private Sector 18+ & Under 100 Employees (weekly figures)
****CFIB, May 2011


Need more information?
Contact a Globe representative for helpful advice, a quick quote or to answer any questions you may have. We look forward to hearing from you.

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