Cigar Aficionado OVERVIEW


The launch of Cigar Aficionado in 1992 was the result of a dream: to create the finest luxury lifestyle magazine for men who not only enjoy a good cigar, but know a thing or two about how to live well. The magazine would cover the world of cigars, but also address with equal passion the pursuits and interests of smart, savvy and discerning readers.

Cigar Aficionado is far more than a single-interest niche publication. Every issue immerses our readers in topical editorial features including celebrity profiles and interviews, political perspectives, great golf, hot cars, the wide world of sports, big stakes gaming, articles on the best places to travel, fine wines and spirits, the latest men's fashion, the coolest watches, and trends in consumer electronics and gadgets, and of course the most respected cigar reviews and ratings trusted by 1.9 million readers.

Fifteen years later, our dream has become a reality. Cigar Aficionado stands alone as a private men's club set within the pages of a luxury magazine.


A SAMPLE OF ADVERTISERS IN KEY CATEGORIES


AUTOMOTIVE & MOTORCYCLE

Audi
BMW
Cadillac
Camaro
Ford Flex
Harley-Davidson
Honda S2
Hummer
Jaguar
Lexus
Nissan
Mercedes-Benz
Porsche
Saturn


Other Luxury

American Express
Kohler
Viking Range
Visa


WATCH & JEWELRY

Bell & Ross
Carl F. Bucherer
Cartier
Chopard
IWC
Jacob & Co.
Maurice Lacroix
Mikimoto
Oceanus
Panerai
Zenith


FASHION & ACCESSORIES

Chanel
Ermenegildo Zegna
Louis Vuitton
Talbott
Tommy Bahama


CONSUMER ELECTRONICS

Bang & Olufsen
Canon

Travel

Borgata Hotel & Casino
Dominican Republic
Doonbeg Golf Resort
Embassy Suites
Foxwoods
India Tourism
MGM Grand
Monaco Tourism
Net Jets
Pinehurst
Punta Nizuc
Punta Cana Resort & Club
Quintess
Ritz Carlton Club & Residences
Roco Ki
Sea Island Resort
St. Kitts Marriott
Trump International Golf Club: Residences
Venetian Hotel & Casino
Villas at Royal Lahainal


CIGARS & ACCESSORIES

A. Turrent World Select
Alec Bradley
Arturo Fuente
Ashton
CAO International
Casa Magna
Chateau Real
Cohiba
Cuesta-Rey
Cusano
Davidoff
Diamond Crown
Don Pepin
Don Tomas
Dunhill
Felipe Gregorio
Fonseca
Gran Habanos
Gurkha
Joya de Nicaragua
La Aurora
La Aroma de Cuba
La Caya
La Flor Dominicana
La Gloria Cubana
Liga Privada No. 9
Macanudo
Oliva
Padilla
Partagas
Rocky Patel Premium
S.T. Dupont
San Cristobal
Savinelli
Siglo
Stradivarius πTatuaje πTed’s πTorano
Winston Churchill
Zino Platinum
Zippo BLU

Mendelsohn Affluent Study 2010

Audience 286,000

Sex/Martial Status

Male

Female

Married

75%

25%

90%

Age

21+

25-54

35-64

Median Age

100%

72%

78%

50

Household Income/Assets

Median HHI

HHI $100,000+

HHI $150,000+

HHI $200,000+

Median Total HH Net Worth

Median Value of Financial Accounts plus Real Estate

$178,305

100%

62%

38%

$720,991

$960, 965

Education & Occupation

Any Top Management/Chief Officer Title

College Degree+

31%


68%

Property & Real Estate

Own Home

Own 2+ Homes

Value of Principal Residence $250,000+

Value of Principal Residence $500,000+

96%

30%

70%


31%

Passions, Hobbies & interests

Own a Valid Passport

Average Vacations per Year

Average Business Trips per Year

Flies First Class or Business Class

Travel Outside the U.S.

Spent $3,000+ on Apparel

$5,000+ on Leisure, Entertainment, and Dining

Purchased Wine by the Case

Have Wine Cellar/ Refrigerator

Willing to Spend More on Gourmet Food

Entertains At Home

Attends Live Theater

Visits Museums

Attends Art Auctions / Gallery Exhibits

Golf 24+ Times per Year

Owns / Leases 2+ Vehicles

Spent $5,000+ on Watch or Jewelry

81%

5

10


28%


60%

78%

41%


35%

32%


56%


65%

60%

55%

44%


240 index

91%

401 index

Digital

Computers/Mobiles Owned in Home

Any Smartphone/Other Mobile

Any Smartphone

Any Tablet

Any Apps Installed on Smartphone

5+ Apps Installed on Smartphone

11+ Apps Installed on Smartphone

100%


91%


60%

179 index

55%


211 index


130 index


Data Source: Mendelsohn Affluent Study 2010, Heads of Household, $100,000