Reports
BRAND MAP: Final Fantasy
Author: GameVision
Final Fantasy XIII-2 debuted at No.1 when it hit shelves earlier this month, but what makes the series so successful?
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BRAND MAP: The Sims
Author: GameVision
The Sims has established itself as one of the most successful games franchises of all time, selling more than 140m units worldwide. But what makes the series so successful?
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BRAND MAP: Resident Evil
Author: GameVision
Resident Evil is Capcom’s most successful franchise, selling close to 46m units worldwide to date. But what makes the series so successful?
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MCV Buyers Factfile
Author: MCV
MCV’s Buyers Factfile is a unique guide to the stores and people that are responsible for shaping and presenting the UK video game industry on the High Street and online.
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BRAND MAP: Pro Evolution Soccer
Author: GameVision
Pro Evo is 10 years old this year – and making a concerted effort to fight back against FIFA’s dominance. Once considered “the gamers’ game” the last few versions have seen standards slip, but Konami is determined to rebuild its reputation. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Guitar Hero
Author: GameVision
Activision’s revolutionary brand may be moribund for now, but it remains hugely popular and was certainly key in popularising the music game genre and undoubtedly brought plenty of new payers into the market. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Civilization
Author: GameVision
Sid Meier’s creation is one of the most respected franchises in gaming. It first appeared 20 years ago and has consistently attracted high praise from critics as well as generating substantial revenues. In recent years it has spread its net via Facebook, iPhone and tablets. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Assassin's Creed
Author: GameVision
Ubisoft’s action adventure series scaled new critical and commercial heights with last year’s Assassin’s Creed: Brotherhood and is now one of the publisher’s pillar franchises. A new instalment, Assassin’s Creed: Revelations, is due in Q4. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: World of Warcraft
Author: GameVision
Blizzard’s MMO is the envy of the entire industry. With over 11 million subscribers, World of Warcraft is the benchmark by which all other games in the genre are measured, and found wanting. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Uncharted
Author: GameVision
Naught Dog’s series following the adventures of modern day treasure hunter Nathan Drake, is a relatively new brand, but one that has garnered plenty of plaudits. The third game in the series, Uncharted 3: Drake’s Deception, is due in November. The brand will extend onto Vita with Uncharted: Golden Abyss. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Super Mario Bros
Author: GameVision
One of the market’s Godfather brands, Super Mario Bros is one of the most successful and recognisable properties in the wider world of entertainment, not just video games. Some of the individual games within the series have been amongst the most acclaimed releases of all time, and hopes are high for the 3DS version due this Christmas. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Mario Kart
Author: GameVision
Amazingly, the Mario Kart series will be 20 years old in 2012. The much-loved racing games feature all the characters from Mario’s universe. The brand will appear for the first time on the 3DS later this year. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Mario & Sonic at the Olympic Games
Author: GameVision
Not just a brand, but a combination of perhaps the two most successful brands in gaming – with the biggest sporting event in the world thrown in for good measure. There is a slight chance that this might emerge as a rather important franchise next year... GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: LittleBigPlanet
Author: GameVision
The indie-tinged quirky idea that became a mainstream sales monster is an intriguing brand that manages to combine credibility and commercial clout. It’s also a franchise that is shaped by its users and is as much a 24/7 service as it is a game. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Just Dance
Author: GameVision
The original Just Dance game was the sales phenomenon of Christmas 2009, while Just Dance 2 has shifted over five million units worldwide. Ubisoft has announced plans to release Just Dance 3 in October and it will be fascinating to see how it maintains the brand’s popularity over the coming months and years. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Grand Theft Auto
Author: GameVision
Rockstar’s ultra cool franchise is one of the most culturally significant and commercially successful in gaming. The breakthrough release was GTA III in 2001 and since then the brand has been a byword for cool. Recent leaks suggest a new full release in 2012. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Gran Turismo
Author: GameVision
Sony’s super slick racing series has shifted over 60 million units worldwide since the first game appeared in 1997. The last game was five years in the making, but was generally considered well worth the wait. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Gears of War
Author: GameVision
Epic’s award-winning series, published by Microsoft, has been crucial in establishing the Xbox 360 as the format of choice for hardcore gamers. Gears of War 3 is due in September and is “the last in a trilogy”, but there has also been talk of a ‘ten year plan’ for the franchise. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: FIFA
Author: GameVision
EA’s juggernaut brand is perhaps the most consistently successful in the UK games market. Its form may have dipped a few years ago, but the dev team was honest enough to acknowledge the shortcomings, fix them – and then drive it onto new heights. It will be one of the games of the year – this year, next year and possibly forever. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Fable
Author: GameVision
Peter Molyneux may have expressed some doubts over Fable III, but the man’s clearly a perfectionist, and the series’ stock remains pretty high amongst gamers and critics. And with plans for a fourth and fifth version already announced, it looks likely to remain an important part of the Xbox universe for some time. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Dr Kawashima's Brain Training
Author: GameVision
Nintendo’s capacity to reinvent how people play games and, indeed, their perception of what constitutes a game is unparalleled. The Brain Training series, created alongside the DS, is a classic example of the firm’s innovative approach and desire to expand the gaming audience in every direction. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Championship Manager
Author: GameVision
There is now no doubt that Championship Manager is the gold standard in football management games. It will be 20 years old next year and has never been stronger, with a fan community that is as loyal to it as they are to their own clubs. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Call of Duty
Author: GameVision
Call of Duty is now probably the biggest gaming brand in the world. Certainly its 2010 outing, Call of Duty: Black Ops, is now officially the biggest selling game in UK market history. The next instalment, Call of Duty: Modern Warfare is the most important release of this year, not just for Activision but for the games market as a whole. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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BRAND MAP: Need For Speed
Author: GameVision
EA’s veteran racing franchise has suffered fluctuating fortunes since the original game appeared in 1994. In recent years ‘Shift’ has become a sub-brand, and this year has already seen the release of Need For Speed: Shift 2: Unleashed, whilst Need For Speed: The Run is due in November. GameVision’s Brand Maps are based on regular interviews with a panel of over 5,000 consumers in the UK, Germany, France, Italy and Spain.
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iPad & Tablets 2011
Author: Stuart Dredge (Intent Media)
In 2010, Apple did it again, re-skinning an old technology with an exquisite user interface inside a delightful hardware package. iPad kickstarted the tablet market.
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Mobile Payments 2011
Author: Tim Green (Intent Media)
Mobile payments used to mean one thing – using the phone bill to pay for mobile content like ringtones or games. But in the last 18 months it's been transformed. Giant companies like PayPal are using the handset as a channel for transactions, while online merchants offer a 'pay by mobile' option for their digital goods. This ME report provides a clear and comprehensive overview of one of mobile's hottest topics...
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ERA Yearbook 2011
Author: Entertainment Retailers Association
Compiled and published by the Entertainment Retailers Association (ERA), the Yearbook profiles the core markets of games, video and music.
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