ACE: SiteCatalyst

ACE: SiteCatalyst ensures you have the expertise to align SiteCatalyst with your business Key Business Requirements (KBRs) and manage paid Scheduling Bookmarks and Dashboards.

By earning the ACE: SiteCatalyst credential, you can prove your expertise in using the latest version of the solution. Becoming an ACE: SiteCatalyst Expert can help you differentiate yourself in today's competitive job market, broaden your employment opportunities by displaying your advanced skills, and result in higher earning potential.

For employers, the SiteCatalyst certification verifies that your employees have a clear understanding of both the concepts and the value of SiteCatalyst and a focus on impacting their online business with the tool.

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This exam measures your SiteCatalyst knowledge and skills of the topics listed below.

SiteCatalyst Basics and Navigation

  • How SiteCatalyst collects data
  • SiteCatalyst metrics
  • General interface knowledge
  • Toolbar functionality
  • Report settings, including the Search function
  • Calendar and dates
  • Report views, including Ranked, Trended, and Improved
  • SiteCatalyst Help

Traffic Reports

  • Site traffic
  • Finding Methods
  • Visitor profile
  • GeoSegmentation
  • Technology
  • Segmentation
  • Custom Insight reports

Paths Reports

  • ClickMap
  • Pages reports
  • Entries and exits
  • Complete paths
  • Advanced analysis

Conversion Reports

  • Metric reports (Purchases, Shopping Cart, Custom Events)
  • Products and Customer Loyalty
  • Campaigns
  • Sales Cycle
  • Finding Methods
  • Visitor Profile
  • Technology
  • Site Path
  • Custom Evar reports

Report Distribution

  • Alerts
  • Bookmarks
  • Dashboards
  • Scheduling Bookmarks and Dashboards
  • Sharing Bookmarks and Dashboards
  • diting and managing Bookmarks and Dashboards
  • DirectAccess

User Tools and Features

  • Calculated metrics
  • Calendar events
  • Correlations
  • Subrelations (conversion breakdowns)

Language(s): English

Audience(s): Experienced SiteCatalyst analysts

Technology: SiteCatalyst

Type: Proctored exam

Certification consists of achieving the minimum passing score on a multiple choice test. Some questions include screenshots of the SiteCatalyst interface, and may require the test taker to determine what business questions can be resolved using the SiteCatalyst solution.

Time: The certification exam has a time limit of 180 minutes, and includes a timer to mark the remaining time.

Passing Score: The minimum passing score for the SiteCatalyst certification is 80%.

Number of Questions: 68 multiple choice questions (worth 1 point each).

To help you prepare for this exam, Adobe Training Services recommends that you have hands-on experience with the product and that you use the following training resources.

Training: Attend the SiteCatalyst User Training course, provided by Adobe Training Services. The two-day course provides new users with the skills required to use SiteCatalyst effectively in real-world business settings. This includes showing you how to ask the right questions about your online business, as well as how to use SiteCatalyst's sophisticated features and reporting capabilities to collect quality information and make good decisions.

Reading: Study the SiteCatalyst User Manual and knowledgebase articles, available in the Help section of SiteCatalyst. This can help you understand the main questions that people have as they use SiteCatalyst, and provide insight into the real-life use of the product

Video: The online training module located within SiteCatalyst will provide additional review content (SiteCatalyst Help>Getting Started>Training).

  • New User Orientation
  • Path Analysis
  • Dashboards
  • Targets and Calendar Events
  • Calculated Metrics
  • Correlations and Classifications

The exam guide includes an exam overview, topics, review materials, and exam format to help you in your preparation to take the ACE: SiteCatalyst exam.

Download the guide here.