The Experts Agree

It's unanimous, Adobe, featuring Omniture® technology, is the leader in online business optimization.

"Omniture was again recognized as the global leader in Web analytics in both revenue and market share as reported by IDC , an independent global research and advisory firm for the technology industry. According to the report "Worldwide Web Analytics Applications 2007 Vendor Shares and 2008-2012 Forecast: Understanding and Leveraging Online Behavior" (December, 2008), the Web analytics market grew at a rate of 23.7% in 2007 and is expected to grow at a compound annual growth rate of 16.0% over the next five years. The report cites Omniture's growth in 2007 at 76.5% and pro forma 2007 market share at 34.5%. Both figures are more than double the growth and market share of Omniture's nearest competitors."

Underpinning its strategy to extend analytics capabilities to include search marketing, testing, and targeting as well as data visualization is the powerful SiteCatalyst product. Version 14 demonstrated numerous enhancements including single sign-on for all products, contextual help, video tracking, and Web services APIs. Omniture maintains substantial market share within large enterprises across multiple verticals and customers voiced their extreme satisfaction in their ability to define custom events and variables, segmentation capabilities, as well as high quality of support." —John Lovett, JupiterResearch: Web Analytics Buyer's Guide, July 2008

"Omniture is delivering a powerful Web analytics tool that can be tailored to meet almost any need, coupled with an experienced professional services team and the industry's most robust education program. The vendor has something for everyone—SiteCatalyst is a solid reporting and light analysis tool for business users, Genesis lets clients connect Web analytics to a growing set of third-party applications, and Discover offers the kind of power that sophisticated data analysts need."

"With the introduction of the Omniture Genesis program, the acquisition of TouchClarity and continued investment in products like SearchCenter, Omniture is using analytics data to drive marketing execution."

"Omniture continues to deliver features in hot domains like blogs, rich Internet applications and behavioral targeting. Firms that are investing heavily in rich Internet applications (RIAs) or are interested in adopting Web interaction optimization should also put Omniture on their shortlist."

Omniture's momentum helped it gain the top spot for overall revenue and market share in the Web analytics market in 2006. The dynamics of the Web analytics market will be interesting to watch in 2007 – 2008 as it continues to outpace software sales growth, the culmination of pending acquisitions takes place and new product introductions are made." —Mary Wardley, IDC: Worldwide Web Analytics Software
Applications 2007 – 2011 Forecast and Analysis: 2006 Shares
and Current Outlook, December 2007