CPW

"Less is more"
- Ludwig Mies van der Rohe

We have all wondered, at some point, whether we're getting the most value for our money. Now more than ever, consumers have become extremely prudent in their expenditures, and are looking to get the most bang for their buck. Calculating the “cost-per-wear,” also known as the CPW, is a great way to evaluate your clothing expenditures and determine whether that “must-have” item is really worth it. To use the CPW formula, simply divide the original cost of the item by the estimated number of times you will wear it. Let’s take the $150 sweater that looks great on the hanger, and may look even better on; however, if you intend to wear this item five times over the course of the year, at a $30 CPW -- is it really worth it? The answer to this question will differ, depending on an individual’s personal preference, income, clothing budget, etc. But despite your income bracket or style, the CPW is a great way to determine if you’re spending your hard-earned dollars wisely.

Cost Per Wear on AM

Whether you are looking to completely revamp your wardrobe with new clothing staples or simply looking for versatile pieces to spice up what you already own, the CPW should always be considered. We have all been guilty of making an impulse purchase of an item that ended up collecting dust in our closet. Avoid buyer's remorse: Be an educated consumer and calculate the CPW before making your next purchase.

Cost Per Wear Fact

London’s world renowned Savile Row, famous for its expert tailors, is home to what is thought to be the most expensive men’s suits in the world. Tailor William Westmancott created a $75,000 suit known as the “Ultimate Bespoke,” which takes between 150 and 200 hours to construct. If you wore this suit each day for the next year (please don't), its cost-per-wear would be $205 per day!