[RadioKing]

Sorry ive already posted about this but this news is amazing and im amazed how seriously David and Phil are wanting to restore brmb

[Bundyman]

Assunming this is true, it's no real surprise.

It's exactly what i would have done.

Les is a legend & with the correct format (WM WASN'T) a fantastic & original broadcaster.

It makes perfect sense

When is he on?

[RadioKing]

Im guessing thats the big announcement wednesday 8am

Their are teasor trailors on air atm saying he's going to reform brmb

[boywonder]

Originally Posted by Bundyman

Assunming this is true, it's no real surprise.

Its true. A great move for BRMB.

[Mapperley Ridge]

Come on then - what's he going to be doing?

[Les Wires]

Brilliant, the most natural personality I've ever heard on any radio station.

After many years I will listen to BRMB again, so will many others. Smooth and Heart cannot be happy.

[dpb]

I'll await to see what happens with this. Les is a legend and the best breakfast show host the Midlands has ever had.

However I tend to think BRMB should be looking forward rather than back but Orion's management have a track record IMO of knowing where they are going and making things work so I'll bow to their knowledge and wish them luck.

It is good that Les will be back on the air and hopefully he will shine once more.

[RadioKing]

Les Ross must of been offered alot to go back to breakfast but great news

[Mapperley Ridge]

Soryr if I sound thick, but I've not heard the trailers. Is Les coming back to breakfast - could someone clarify?

[Bundyman]

Originally Posted by Mapperley Ridge

Soryr if I sound thick, but I've not heard the trailers. Is Les coming back to breakfast - could someone clarify?

The OP didn't say Les was going back to breakfast. I suspect that's a natural assumption by some.

From what the OP says details will be revealed Wednesday

[Les Wires]

Originally Posted by Bundyman

The OP didn't say Les was going back to breakfast. I suspect that's a natural assumption by some.

I suppose the sacking of the previous breakfast presenters and the appointment of a temporary presenter would make that a fair assumption.

[Bundyman]

Originally Posted by Les Wires

I suppose the sacking of the previous breakfast presenters and the appointment of a temporary presenter would make that a fair assumption.

Oh yeah!

Shows just how ingrained in people Les Ross=breakfast is & if he is going back to weekday brekkie, what a good decision it is

[RadioKing]

do people think this will make a difference??????

[Mapperley Ridge]

Well maybe a fair assumption, I was merely looking for facts rather than rumour. Sadly lacking, no?

If Les is going to do breakfast full time I think it's a major coup for BRMB and I personally support the move. However, other threads have suggested that BRMB and the rest of the Orion stations were going to reposition to target the 15-24 age group. If that's true, I'm not sure how well Les will work.

Les is undoubtedly a legend and I suspect BRMB will get a lot of the Heart/Smooth listeners back on baord, and even a few curious WM listeners. All good stuff for rebuilding what was broken by GCap. But appealling to a younger audience is going to be a challenge.

[Bundyman]

Originally Posted by Mapperley Ridge

Well maybe a fair assumption, I was merely looking for facts rather than rumour. Sadly lacking, no?

If Les is going to do breakfast full time I think it's a major coup for BRMB and I personally support the move. However, other threads have suggested that BRMB and the rest of the Orion stations were going to reposition to target the 15-24 age group. If that's true, I'm not sure how well Les will work.

Les is undoubtedly a legend and I suspect BRMB will get a lot of the Heart/Smooth listeners back on baord, and even a few curious WM listeners. All good stuff for rebuilding what was broken by GCap. But appealling to a younger audience is going to be a challenge.

Les got great audiences up until he left in 2002.

It's not about the music with Les, in fact he slags most of it off, it's about personality & that appeals across age groups

[Mapperley Ridge]

Originally Posted by Bundyman

It's not about the music with Les, in fact he slags most of it off, it's about personality & that appeals across age groups

I'm well aware of that. However, I wonder if that can really work in today's market. I personally believe that dissing records is pretty old school - which is what Les is. Very few programme controllers would allow any presenter - even Les - to be as irreverent about the output as they might have once done.

[Bundyman]

Originally Posted by Mapperley Ridge

I'm well aware of that. However, I wonder if that can really work in today's market. I personally believe that dissing records is pretty old school - which is what Les is. Very few programme controllers would allow any presenter - even Les - to be as irreverent about the output as they might have once done.

Personally, right there i think is the current problem with commercial radio.

Very little personality & the same songs as yesterday, just in a different order.

This "old school" phrase has been used by groups to take away the good bits of old commercial radio as well as the bits that did need to go.

[Mapperley Ridge]

I'm all for more creativity from presenters. However, for me this either means championing the music - tell me something I didn't know about it - or, in the case of a local station, sounding more local than your rival, without being parochial. That's a real art - and sadly a lot of today's presenters wouldn't have the first clue of how to do it.

[RadioKing]

I think its a brave an risky decision but if they get it right it will be brilliant

[Bundyman]

Originally Posted by Mapperley Ridge

I'm all for more creativity from presenters. However, for me this either means championing the music - tell me something I didn't know about it - or, in the case of a local station, sounding more local than your rival, without being parochial. That's a real art - and sadly a lot of today's presenters wouldn't have the first clue of how to do it.

That's because they are not allowed-in most cases

Shut up & play the songs is usually the order of the day.

[Dave FM]

Originally Posted by RadioKing

do people think this will make a difference??????

Yes - I'm no major fan of Les, but he WILL bring the audience back. I'm sure it'll be for breakfast.

Originally Posted by Mapperley Ridge

I'm well aware of that. However, I wonder if that can really work in today's market. I personally believe that dissing records is pretty old school - which is what Les is. Very few programme controllers would allow any presenter - even Les - to be as irreverent about the output as they might have once done.

Very few would - I agree. However, all this "as they might have once done" is a bit silly.

The 90s may be old skool - but the 90s style also brought big audiences for commercial radio. Obviously more than style has changed - but who knows, maybe the audience miss that kind of radio.

[mattd]

Originally Posted by Dave FM

Yes - I'm no major fan of Les, but he WILL bring the audience back. I'm sure it'll be for breakfast.

Very few would - I agree. However, all this "as they might have once done" is a bit silly.

The 90s may be old skool - but the 90s style also brought big audiences for commercial radio. Obviously more than style has changed - but who knows, maybe the audience miss that kind of radio.

I imagine this thread should be entitled:
Les Ross Returns to BRMB's Promos

I think it's clever to bring back a voice that people associate with the station, but I doubt he's going to be back on the air in any major role.

[Hayden]

Well if they're bringing Les back it would be very nice if they could bring back the wonderful Phil Holden too.

Best radio presenter I ever heard.

[FM Lover]

Originally Posted by RadioKing

I think its a brave an risky decision but if they get it right it will be brilliant

Trying to recapture the magic is always difficult. I am from the South so don't know Les but from the postings and the little that I know of him I'd imagine he was to BRMB what Chris Tarrant was to Capital.

I am trying to imagine Chris going back to Capital and I honestly don't think that would work now as so much has changed over the last 5 years and Les has been away from BRMB longer.

Good luck to him and all at BRMB, I hope it works out.

[Martin Phillp]

Are BRMB going slightly older in reaction to bringing back Les?