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Event Marketing
Engage Prospects
Gain the attention of the buyers of your product
The second step in the marketing process is to engage your new prospects or past customers that have become dormant. The key element in this phase is to keep your message in front of them so that your product or brand is top of mind when they are ready to buy.
Drive Qualified Event Attendance
If you plan to exhibit at tradeshows or host custom events, don't let your event marketing tactics blend in with the competition. Use
DecisionMaker® Tradeshow 360
to send postal and email direct mail, drive event traffic, and invite top prospects. And the post-show process is even more critical.
80% of tradeshow leads are not followed up
.
3
Event marketing tactics need to result in traceable revenue.
Tradeshows typically represent the largest part, 23.6%, of the overall marketing communications budget.
4
Spend your budget wisely and use pre-show and post-show event marketing tactics to improve ROI.
Know Your Customers and Prospects
Many marketers are learning to engage their customers by taking the time to really know them. DM2-DecisionMaker can enhance the quality of your customer and prospect information.
DecisionMaker® Data Enhancement
can append current information to your leads or customer database so you have the ability to capture their attention at the right time with the right information. Once you know who they are, DM2 can provide more information about your leads and prospects by appending targeted, industry- specific demographics. We call this process
Data Enhancement
and it enables you to deliver relevant messages, product samples, demo invitations, etc. to the right decision makers for your product or service. You will gain in-depth demographics, such as:
buying behavior
employee size
sales volume
title
Marketing Analytics: Reaching the Right Decision Makers
So which marketing messages are truly engaging your audience? After you have delivered relevant messages, product samples, or demo invitations to the right
decision makers
for your product or service, make sure that your methods used to engage your target audience is truly working. What are your response rates? How can they increase? How interested are they in your product, event, or service? Your level of engagement can be measured. All you need is proper measurement and tracking through
analytics
to increase response rates for future campaigns.
Get Started
Whether you promote your company at tradeshows and other events, or prospect using your database,
contact DM2
today to accelerate your customer engagement process.
3. 2006 Industry average, multiple sources including CEIR.
4. Survey by BtoB, BMA and Readex Research June 2007.
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