Direct Response Marketing: Customer Education

Effectively reach and inform your target audience

The first step in the marketing process is to educate your prospects – and your customers if you're promoting something new. At DM2, we've learned from the millions of campaigns we've deployed for our clients that early in the lead/prospect relationship they need some information to help them "kick the tires" through advertisements, webcasts, whitepapers or direct mail. DM2 offers multi channel marketing services that are sure to increase your marketing effectiveness. Our industry expertise and quality driven data give you the ability to directly target your audience and increase overall ROI.

Event Marketing Tactics

To educate about an upcoming event or tradeshow, DecisionMaker® Tradeshow 360 turns event marketing leads into loyal customers. Use preshow and post show postal and email contacts as a means of educating new contacts before and after an event.

DecisionMaker Tradeshow 360 also includes:

Targeted, pre-show booth invitation calls to your top prospects
Post-show lead qualification to help sales call the best leads
Adding prospects and qualified leads that meet your target profile

With Tradeshow 360, you can track the results of each phase of your event marketing plan and justify your budget.

Quality Postal and Email lists

Connect with more than 35 million decision makers in 25+ industries. Our postal contacts are a perfect for educating through direct mail. DM2-DecisionMaker delivers highly qualified, controlled circulation, directory and buyer files. We can segment our lists based on very specific criteria, including buying authority, so you can directly target those responsible for purchasing your product.

Many marketers today educate new contacts about their events, products/services and whitepapers using email marketing. Did you know that 83% of U.S. marketers reported an increase in email marketing for 2008,¹ and 64.7% of marketing executives say they plan to use e-mail to increase brand awareness?² To support the trend, DM2 offers 8.5 million email contacts for list rental in more than 25 different industries.

Multi-Channel Marketing

Multi-channel marketing educates customers and prospects on a whole new level. By choosing which names you need to target, the right channel mix and when to use them, your direct marketing is more targeted than ever with multiple educating possibilities.

Marketing Analytics

Once you have educated through email, postal or telemarketing channels, you need to know what is working for you and how you can improve future response rates. Whether you are educating about an event, product or service, it is important to know how your marketing messages are performing. Measure the effectiveness of your email campaigns and learn how to better target those you are educating through analytics. The end result will be increased response rates for future campaigns.

Get Started

Contact DM2 today to start effectively educating your best prospects.

_{1. eMarketer citing Datran Media, "2nd Annual Marketing & Media Survey 2008: Looking Forward"

2. Magill, Ken. "Datran Survey Puts E-mail ROI in Question"} Back to DecisionMaker Services