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The Business Challenge

Manufacturers of IT and consumer electronics rely heavily on their channel partners to drive revenues and market share. The channel plays a critical role not only in bringing today's OEM to market as quickly as possible, but also in ensuring consumers have uninterrupted access to manufacturer's product information.

What's so critical about channel businesses providing the manufacturer's product information? Consumers demand it! In fact, in a recent survey of over 2,500 IT consumers, "access to detailed product specs" was the #1 factor in making an online purchasing decision.

Channel and product marketers face the challenge of efficiently and cost-effectively disseminating accurate, complete and timely product information throughout the channel — particularly to small and medium-sized resellers. Resellers that lack detailed information on these technology products are faced with few alternatives: capture some product information from a manufacturers' Web site, contact the manufacturer directly, or more often than not, just avoid publishing the data on their Web site.


CNET Channel's Solution

CNET Channel can help manufacturers solve these challenges with PartnerAccess. Now manufacturers have an everyday use portal to automate and streamline each step of the product content management process - from content creation and launch through product content delivery and tracking.

PartnerAccess integrates manufacturers directly into CNET Channel's production process, providing 24x7x365 access to high-value product information, tools and services.

  • Leverage CNET Channel’s large, global distribution engine and network — build once, serve over 1,500 retailers, corporate resellers, distributors, shopping portals and VARs that use CNET Channel content
  • Trigger the creation of new SKUs — support your new product launches or enrich your existing product content catalog
  • Enhance SKUs with multiple types of rich product content — replaces physical package and in-store salesperson as the key influencer to online consumer purchases
  • Verify product content information on existing SKUs is correct — easily modify as necessary and incorporate your branding and keywords
  • Launch new products with a more rapid time-to-market — designate key channel partners that gain early access to pre-launch product content and information
  • Control the product content life cycle — determine when new product launches, flag end-of-life products
  • Track and analyze SKU delivery stats to channel partners and entire markets — see what is and what is not actively being sole, and the stage of SKUs in the production process
  • Utilize global features — edit, create and view SKUs distributed to multiple markets in multiple languages
  • Choose flexible product content input options — request single or bulk SKU changes in one session

Resources

Follow the links below to learn more about how CNET Channel can help manufacturers efficiently and cost-effectively disseminate product information.