Tourism is now an important part of the Dubai
government's strategy to maintain the flow of foreign dollars
into the emirate.Department of Tourism & Commerce Marketing
(DTCM) established in January 1997. The two main areas of responsibility
of DTCM includes The first of these includes all the functions
of the former Dubai Commerce and Tourism Promotion Board (DCTPB),
which had been in existence since 1989 and concentrated on the
international promotion of Dubai’s commerce and tourism
interests. The second one includes principal authority for the
planning, supervision and development of the tourism sector
in the emirate. |
|
DTCM’s
Chairman is His Highness General Sheikh Mohammed bin Rashid
Al Maktoum, Crown Prince of Dubai and UAE Minister of Defence.
Its Director-General is Khalid A. bin Sulayem. |
|
DTCM has a number of
programs for international promotions and publicity activities.
These programs includes exhibition participation, marketing
visits, presentations and road shows, familiarization and assisted
visits, advertising brochure production and distribution, media
relations and enquiry information services.DTCM has 14 overseas
offices worldwide. They are located in New York (USA), London
(the UK and Ireland), Paris (France), Frankfurt (Germany), Stockholm
(Scandinavia), Milan (Italy), Moscow (the Russian Federation,
CIS and Baltic States),Sydney (Australia), Johannesburg (South
Africa), Mumbai (India), Hong Kong (Far East), Tokyo (Japan),Saudi
Arabia and Zurich (Switzerland and Austria). |