Agencies
Mar 2, 2007 6:02 AM, PROMO Xtra
Mar 1, 2007 6:01 AM, PROMO Xtra, By Betsy Spethmann
Feb 27, 2007 6:01 AM, By Betsy Spethmann
Feb 22, 2007 6:01 AM, PROMO Xtra
Feb 21, 2007 6:01 AM, PROMO Xtra
Feb 14, 2007 6:04 AM, PROMO Xtra, By Patricia Odell
Feb 12, 2007 6:02 AM, PROMO Xtra, By Patricia Odell
Feb 2, 2007 6:01 AM, PROMO Xtra, By Betsy Spethmann
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THE CANNES BLOG
PROMO exclusive: The two U.S. judges of promotions competition for the Cannes Lions are blogging from the south of France. Lor Gold, EVP for Draft Chicago and Greg Sullentrup, SVP-executive creative director for Momentum Worldwide, shoot the straight stuff on the entries and the scene in Cannes. To enter the blog, click here!
Issues, Research and Trends
Apr 1, 2006 12:00 PM, Betsy Spethmann
U.S. promotion agency revenues reached an estimated $5.2 billion in 2005, up 23.5% from the year before. That's nearly double the increase that agencies...
People in the News
Mar 2, 2007 6:01 AM, PROMO Xtra
Ana de Castro promoted to senior vice president, business and legal Affairs for Warner Bros. Consumer Products (WBCP), Burbank, CA. She will be responsible for all worldwide business and legal affairs operations and will negotiate license agreements for use of the Company’s theatrical, television and other properties on consumer products, promotions and theme parks, as well as work closely on merchandising rights acquisitions. Additionally, de Castro will have increased involvement in the overall business and strategic planning for WBCP. New York City-based Renegade Marketing Group added Rachel Garfield as digital media supervisor, Gordon Pepper as Web developer, Justin Feinstein as copywriter and Whitney Howell as online account coordinator. Advertising agency BooneOakley, Charlotte, NC, named Craig Jelniker as head of broadcast production, a new position, handling all accounts. Cenergy Communicaitions, East Aurora, NY, promoted Rachel Pitillo to account manager.
for more People
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TOP STORY
Catalina's coupons get ePrize codes that send shoppers online
PROMO XtraBy Betsy Spethmann
Catalina Marketing Corp. has signed a deal with interactive promotions company ePrize to bring an online element to Catalina’s in-store promotions. The collaboration launches Catalina Interactive, a new promotional service that leverages the Checkout Coupon printers that Catalina runs in 22,000 stores.
related articles
The 2007 PROMO 100
PROMO Is Looking for a Few Good Agencies. One Hundred of Them.
The PROMO 100 ranks the best agencies in the promotion marketing business. How will yours measure up?
Complete a PROMO 100 qualification form at Awardsecure.com/promo1002007 to submit your agency for the ranking. Forms are due March 30; financials are due April 16 (will be kept confidential). The ranking will appear in the June issue of PROMO.
If you're used to getting your qualification forms from the mailman, don't wait for them this year. You can only apply online.
Welcome to the 21st Century. And welcome back to the PROMO 100.
More from the Agency Front
Jan 29, 2007 6:01 AM, PROMO Xtra
DraftFCB has hired two top interactive-marketing creatives for its flagship agency and a new chief executive for its healthcare division....
Jul 11, 2006 6:05 AM, PROMO Xtra
Aspen Marketing Services has acquired DVC Worldwide, Inc. and its subsidiaries. As of today, DVC will be known as Aspen Marketing Services.
...
Jul 6, 2006 6:05 AM, PROMO Xtra, By Betsy Spethmann
John Benfield has stepped down as CEO of CoActive Marketing Group, which named Marc Particelli to replace Benfield.
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Jun 28, 2006 6:05 AM, PROMO Xtra
Del Monte Foods named TracyLocke its agency of record for in-store marketing for all brands.
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Jun 28, 2006 6:01 AM, PROMO Xtra, By Betsy Spethmann
TPN has bought boutique agency Methods & Madness, adding a Los Angeles office and Chief Creative Officer Sarah O'Leary.
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Jun 16, 2006 6:03 AM, PROMO Xtra, By Betsy Spethmann
Promotion agency veteran John Palumbo has formed a new brand-content consultancy, BigHeads, with charter clients Braun, Ramada Hotels and Remy.
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Jun 16, 2006 6:02 AM, PROMO Xtra
Wunderman has hired Nick Moore as chief creative officer in its New York headquarters.
...
Jun 14, 2006 6:03 AM, PROMO Xtra, By Amy Johannes
Latin fever is heading to New York City, and city officials are looking for a few good brands to follow. ...
Jun 12, 2006 6:02 AM, PROMO Xtra
New York City is making a major move to ramp up its marketing, tourism and event efforts under a new plan to integrate three agencies into a unified organization. ...
Jun 2, 2006 6:06 AM, PROMO Xtra
Following months of evaluating several hundred applicants, PROMO announced its PROMO 100 annual agency ranking yesterday. Among the highlights: ...
May 12, 2006 6:06 AM, PROMO Xtra, By Patricia Odell
Sara Lee Food & Beverage has named TBWA/Chiat/Day as its agency of record for the Sara Lee Brand. The transition begins immediately, Sara Lee spokesperson Mall Hall said yesterday....
May 2, 2006 6:04 AM, PROMO Xtra, By Betsy Spethmann
Grey Global Group is folding J. Brown Agency into its G2 Worldwide division as J. Brown CEO Tim Dorgan leaves the agency.
...
Apr 28, 2006 6:04 AM, PROMO Xtra
WPP Group has bought sponsorship consultancy IEG, Inc. to round out its media-management services.
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Apr 11, 2006 6:01 AM, PROMO Xtra
EMAK Worldwide has promoted Jon Kramer to the new post of president-integrated marketing services. ...
Mar 6, 2006 6:02 AM, PROMO Xtra, By Patricia Odell
Bob DeSena, the managing director of Mars Direct at Masterfoods, has departed and launched a new business, Engagement Marketing Group.
...
Mar 1, 2006 12:00 PM, By Betsy Spethmann
Pitch teams from Seismicom and Edelman kept running into each other in client hallways during reviews, so they decided to make it formal. The two agencies...
Feb 23, 2006 6:04 AM, PROMO Xtra, By Betsy Spethmann
Publicis Groupe has launched a new-media consultancy led by agency veteran Rishad Tobaccowala.
...
Jan 25, 2006 6:02 AM, By Betsy Spethmann
Chicago agency veteran Brad Back has moved to Draft after a seven-month stint outside the promotions business....
Jan 25, 2006 6:01 AM
The J. Brown Agency has hired Wayne Luciano as VP-strategic planning and insights, a new post in its Dallas office....
Jan 19, 2006 6:11 AM
Draft, Inc. has promoted Laurence Boschetto to president-CEO of global operations for the agency, grooming him to eventually replace Draft Chairman-CEO Howard Draft. ...
Jan 19, 2006 6:03 AM
TracyLocke has promoted Al Witteman to the new post of managing director-retail strategy, as the agency expands its retail marketing capabilities....
Jan 19, 2006 6:02 AM
Catapult Marketing has promoted Margaret Lewis to partner, and hired David Lowe as VP-creative director, a new post at the agency....
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