Premiums & Incentives
Feb 21, 2007 6:05 AM, PROMO P&I;, By Betsy Spethmann
Feb 21, 2007 6:04 AM, PROMO P&I;
Feb 21, 2007 6:03 AM, PROMO P&I;
Feb 21, 2007 6:02 AM, PROMO P&I;
Feb 21, 2007 6:01 AM, PROMO P&I;
Feb 21, 2007 6:00 AM, PROMO P&I;
more...
 NEWS FROM THE WIRES
Wal-Mart Sees Surprise Jump in Jan Sales as Gift Cards are Redeemed
(CNNMoney.com)
February is Senior Month at Rite Aid
(RedOrbit.com)
Risks Mount as Stores Mine a Wealth of Shopper Data
(Boston Globe)
 CAMPAIGN SPOTLIGHT
Dunkin’ Donuts is doling out extra incentives to promote its branded stored-value cards....
More campaign profiles
Issues, Research and Trends
Jan 25, 2006 6:09 AM
(Corporate Meetings & Incentives)—Less than a third of the respondents to our annual incentive trends survey say that 2006 budgets for group travel incentives will increase over 2005....
Jan 25, 2006 6:08 AM, By Barbara Scofidio
(Corporate Meetings & Incentives)—In an industry first, the SITE Foundation has taken an in-depth look at market forces, both within companies and globally, that have...
Sep 1, 2005 10:11 AM, Proprietary Research from PROMO Magazine
The dollar still reigns as the No. 1 most popular type of consumer and
employee incentive, according to PROMO's second annual Premium & Incentives Study....
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Top Story
Each time a V.I.P. card is swiped, its magnetic stripe shows a new offer or sweepstakes
Feb 21, 2007 6:05 AM, PROMO P&I;, By Betsy Spethmann
Virgin Megastores isn’t that worried about Napster and iTunes.
The music retailer has signed 40,000 members to its V.I.P. Customer Loyalty program in just four months since launching the program in California and New York
(PROMO Xtra, Oct. 18, 2006). That strong early performance has helped push Virgin Megastore sales up 5% for the year, the company said.
related articles
More coverage: Premiums & Incentives
Feb 1, 2007 12:00 PM, By Patricia Odell
Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere....
Jan 1, 2007 12:00 PM, By Patricia Odell
Here's a hot tip for marketers who want to stay in touch with their customers. Take a page from the past and try a customized magazine. Though more costly...
Dec 1, 2006 12:00 PM, By Amy Johannes
Call it holiday. Call it Christmas. But there will be a certain festivity at Starbucks this season. The firm is handing out 500,000 Cheer Pass cards,...
Aug 9, 2006 6:07 AM, By Betsy Spethmann
Banks that issue Simon Property Group's gift cards can keep charging dormancy fees on the cards, following a court ruling earlier this month. ...
Aug 9, 2006 6:06 AM, By Amy Johannes
Event ticket seller TicketsNow has rolled out its first-ever loyalty program, which gives frequent customers additional benefits ranging from free shipping to concierge services. ...
Aug 9, 2006 6:06 AM, By Andrew Scott
American Express is reworking its membership rewards program over the coming months, eliminating its double points for everyday purchases rewards among other changes....
Aug 9, 2006 6:05 AM, By Amy Johannes
Cranium is extending its reach into grocery store aisles under two new deals with Skippy Peanut Butter and Minute Maid to tout its new Giggle Gear toy line....
Aug 9, 2006 6:04 AM
Rewards program members were more likely to spend a greater amount of money in the past six months across 11 retail categories, including home improvement, electronics, grocery and book stores, according to a recent study conducted by Maritz Research, a market research firm....
Aug 9, 2006 6:03 AM
Eddie Bauer is the latest brand to join forces with supermarket coin changing machine company Coinstar, Inc. offering gift card and eCertificates in exchange for loose change....
Aug 9, 2006 6:02 AM
Makers of glassware premiums are readying a push to support new federal legislation that would ease pressure on marketers in California. ...
Aug 9, 2006 6:01 AM, By Andrew Scott
The Women’s National Basketball Association’s (WNBA) Los Angeles Sparks team isn’t just serving up points on the basketball court anymore. It is engaging fans in a new loyalty program that lets game attendees earn points to redeem rewards. ...
Aug 8, 2006 6:10 AM, By Patricia Odell
The weight-loss instructor who filed a lawsuit several weeks ago against the Coca-Cola Co. claiming that its popular My Coke Rewards program might prompt kids to drink so much soda that they could die or at the very least become obese, has dropped the suit....
Jun 14, 2006 6:07 AM, By Andrew Scott
In a mobile-phone industry first, Virgin Mobile USA kicks off a new service today to reward its customers with airtime minutes for interacting with its advertisers. ...
Jun 14, 2006 6:06 AM, By Amy Johannes
Domino's Pizza is fueling up a new incentive for racing fans, offering a chance to earn points toward NASCAR-branded merchandise via the NASCAR Race Points loyalty program. ...
May 26, 2006 6:05 AM
Taubman Centers will reward consumers visiting select shopping centers and area events over the Memorial Day weekend with sweet treats, including free ice cream and T-shirts as part of a new guerilla marketing campaign. ...
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