For decades, Canadians have tuned in to CBC/Radio-Canada for our wide-ranging sports coverage, including Olympic and amateur sports coverage, sports journalism and, of course, Hockey Night in Canada, which over the years has grown into a national institution.
Today, however, the game has changed. Professional sports rights and properties have become prohibitively expensive for a public broadcaster to acquire.
Since the NHL’s sale of exclusive broadcast rights to Rogers for the next 12 years, our sports strategy has undergone a major transformation. A space for us all strives to maintain our role in showcasing Canadian talent and in bringing relevant, nation-building experiences to all Canadians.
We will do this by:
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Providing multiplatform sports journalism;
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Adopting a collaborative partnership approach to bringing the Olympic Games to Canadians, similar to the approach taken for Sochi and Rio de Janeiro; and,
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Pursuing an Olympic “support sports” acquisition strategy between Games.
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