Amazon Exclusives gives customers access to new products directly
from up-and-coming brands
Amazon Exclusives store features innovative items, including products
featured on the TV program Shark Tank
Many of the products in the Amazon Exclusives store have won
innovation awards from industry associations
SEATTLE--(BUSINESS WIRE)--Mar. 11, 2015--
Amazon (NASDAQ: AMZN) announced today the launch of Amazon Exclusives (www.amazon.com/exclusives),
a new store that gives customers direct access to innovative new
products from popular up-and-coming brands. Customers can explore a
unique range of electronics accessories, toys, sporting equipment and
much more. The new store will feature brands from new product inventors
including some products featured on the TV program Shark Tank.
“Our mission on behalf of customers is to make Amazon the destination
for brands and innovators to launch and sell their products, providing
our customers early access to new products,” said Peter Faricy, VP of
Amazon Marketplace. “We understand that helping brands gain exposure for
their award-winning new products is beneficial to customers that desire
to be the first to have the hot new item.”
To provide customers convenient access to new products, Amazon built the
Amazon Exclusives store and worked with select brands
