Emerging technologies and evolving data privacy practices create huge challenges for businesses to manage a global privacy program. Companies marketing to EU consumers must adhere to amendments to the 2009 E-Privacy Directive (EU Cookie Directive), and 8 out of 10 UK internet consumers expect companies to comply. The Cookie Directive requires companies to obtain informed consent before assessing and storing data on a consumer’s computer or other device. With these increasing complexities, non-compliant companies are exposed to negative media and brand risks. TRUSTe has the solution.
As part of our global Data Privacy Management Platform, Cookie Consent Manager provides the leading EU Cookie Directive solution designed for both legal/privacy and marketing professionals within brands, publishers and website operators. Cookie Consent Manager:
- Ensures global privacy transparency and brand protection by reducing EU Cookie compliance risks through cloud-based technology
- Delivers informed consent for consumers regarding the collection and use of their personal information through a customizable, consumer-friendly interface
- Provides a self-service portal for simple reporting and maintenance of consent manager tools
- Features ongoing monitoring with automated updates across global website properties
How It Works
TRUSTe will work with you to formulate a plan to address the Cookie Directive through a simple process.
- Provide an assessment of your website followed by a review of the findings
- Customization of consent notice, interface, and messaging
- Full EU compliance coverage with only one JavaScript code that easily embeds onto your web pages
- Prevents bounce rates through an in-page iFrame keeping consumers on your site
- Ongoing monitoring through a self-service portal providing comprehensive tracker lists and automated updates as new trackers are found
- Enhanced views for consumers to identify which advertisers are behaviorally targeting them
- Also can be integrated directly with tag management platforms such as BrightTag and Google
