What Does TRUSTe Certification Mean to Consumers?

The TRUSTe seal is a signal to consumers that a website is safeguarding your personal information and values your online privacy.

Read the privacy policy of any website you visit. If you see a TRUSTe seal on that policy, you can be confident that website is transparent about its privacy practices and respects your online privacy. And if you have a privacy concern with any site that displays our privacy seal, TRUSTe will help you resolve them promptly. To verify a website has a valid TRUSTe certification, check our Trusted Websites Directory

TRUSTe certifies companies in multiple programs and solutions to meet your privacy expectations. Learn about TRUSTe programs and solutions and what they mean to you. Read TRUSTe’s Program Requirements here.

TRUSTed Websites

Identifies companies that adhere to TRUSTe’s strict online privacy principles and protects the privacy of your personal information collected through their websites, including mobile web.
Read the program requirements here.

TRUSTed Apps

Identifies companies that adhere to TRUSTe’s strict online privacy principles and protects the privacy of your personal information collected through their mobile apps.
Read the program requirements here.

TRUSTed Cloud

Identifies Service Providers offering data processing services through Cloud or SaaS platforms that adhere to TRUSTe’s strict online privacy principles and protect the privacy of personal information collected.
Read the program requirements here.

TRUSTed Data

Identifies companies that adhere to TRUSTe’s strict online privacy principles and protects the privacy of personal information collected through and used by advertising and data companies.
Read the program requirements here.

Children's Privacy

Identifies companies that adhere to TRUSTe’s strict online privacy principles, as well at the Federal Trade Commission’s COPPA Rule, and protects the privacy of personal information for children under the age of 13 collected through their websites, mobile websites, or apps.
Read the program requirements here.

TRUSTed Ads

Identifies companies who provide ads based on your browsing behavior such as webpage views and offers you the ability to opt out of receiving these types of targeted ads. Clicking the Ad Choices icon lets you know why you are getting an ad and provides you choice on whether your data is used for the delivery of those ads based on your interests.

TRUSTed Mobile Ads

Identifies companies who serve behaviorally targeted ads on mobile devices and provides you with the choice to opt-out of being targeted. This protects the privacy of your personal information collected and then used for the delivery of ads based on your interests.

TRUSTed Consent Manager

Identifies companies that provide informed consent controls on their websites before placing tracking technologies, such as cookies, on your computer or device. This provides EU consumers with control over what data is accessed from or stored on their device.

TRUSTed Downloads

Identifies companies that adhere to TRUSTe’s strict online privacy principles and protect the privacy of your personal information collected through their downloadable software.
Read the program requirements here.

TRUSTed Smart Grid

Identifies companies that adhere to TRUSTe’s strict privacy principles regarding the collection and use of your energy usage data, and ensures you are provided notice and opportunity to give your permission to companies to use this data before they collect it from you or your utility.
Read the program requirements here.

EU Safe Harbor

Identifies companies that adhere to the EU Safe Harbor Framework, enabling the transfer of data from EU citizens to the US. TRUSTe's strict online privacy principles protect the privacy of your personal information collected through their websites, including mobile web. Companies self-certify with the US Department of Commerce.
Read the program requirements here.

APEC Privacy

Identifies companies that adhere with the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System, a self-regulatory initiative that addresses cross border data flows between the US and participating APEC Member Economies.
Read the program requirements here.

How Can TRUSTe Help Your Business?

The TRUSTe seal is a signal to consumers that you are safeguarding their personal information and that you value their online privacy.

By displaying the TRUSTe seal, you can quickly and easily assure consumers that your online property is transparent about its privacy practices and respects their online privacy.

TRUSTe certifies companies in multiple programs and solutions to meet consumer privacy expectations. Learn about TRUSTe Privacy Programs and what they mean for your business. Read TRUSTe’s Program Requirements here.

TRUSTed Websites

TRUSTed Websites certifies your web and mobile web privacy practices informing visitors that your domains can be trusted with their personal information. Certification can help you assure visitors that their privacy is protected when interacting across all your online channels.
Read the program requirements here.

TRUSTed Apps

TRUSTed Apps certifies your mobile app and helps you realize the potential ROI of having a trusted app. Certification assures consumers that your app will handle their private information responsibly, and can help you increase downloads through building trust and ensuring compliance with complex and evolving privacy regulations.
Read the program requirements here.

TRUSTed Cloud

TRUSTed Cloud certifies your Cloud or SaaS service platform and gives partners confidence in your data processing practices. Certification includes Dispute Resolution and is typically bundled with EU Safe Harbor to quickly demonstrate to partners that your internal policies and practices are fully compliant and aligned to global industry standards. Certification can also help you realize the true potential of your platform through accelerated sales cycles, more contract renewals and ultimately more deals closed.
Read the program requirements here.

TRUSTed Data

TRUSTed Data certifies your data collection practices and demonstrates your commitment to privacy. Certification enables you to demonstrate privacy best practices for third party data collection, and can help you to maximize trust amongst regulators, partners, and clients.
Read the program requirements here.

Children's Privacy

The TRUSTe Children’s Privacy Program certifies your compliance with the Federal Trade Commission’s COPPA Rule across all your online channels and lets parents know that their kid’s personal information is safe in your hands. TRUSTe is the largest FTC-approved COPPA Safe Harbor certification provider.
Read the program requirements here.

Website Monitoring Service

The TRUSTe Website Monitoring Service is a full-scale, in-depth web monitoring technology. It identifies tracking activity and unknown or unauthorized third parties tracking users on your website supplying actionable data on tracker source, severity and web performance impact. These third parties can expose you to excess risk that could adversely impact revenue through unauthorized re- targeting. The service is critical for complying with the EU Cookie Directive on Data Protection and the Children’s Online Privacy Protection Act (COPPA). The Website Monitoring Service can be used as a standalone product or bundled with an array of TRUSTe solutions.

TRUSTed Ads

TRUSTed Ads is a DAA and eDAA approved technology platform that allows companies to effectively self-regulate their online behavioral advertising (OBA) practices building trust with consumers, partners and regulators. TRUSTed Ads is easy to implement and will achieve reliable, scalable, and cost-effective compliance with the DAA and eDAA Self-Regulatory Programs. Whether you’re an ad network, advertiser running OBA ads, or a Publisher allowing OBA ads on your website, TRUSTed Ads will protect your brand, engage with the consumer, and drive advertising ROI.

TRUSTed Mobile Ads

TRUSTed Mobile Ads, a patent-pending privacy management platform, unlocks the potential for mobile advertising ROI. Whether you’re a brand, advertising network, data platform, exchange, or publisher, TRUSTe has eliminated the privacy risks involved with real-time bidding (RTB) for mobile, protecting your brand and helping you engage with your consumers. This technology will minimize privacy risks by providing interest-based ads with cross-platform protection across all mobile devices and networks.

TRUSTed Consent Manager

TRUSTed Consent Manager ensures compliance with the EU Cookie Directive and increases customer trust and protects your brand by providing a way for consumers to manage tracking activity on your site. The service provides a robust solution that is easy to implement, supported by a dynamic technology infrastructure and in use by top brands worldwide.

TRUSTed Downloads

TRUSTed Downloads certifies your downloadable software and helps you increase confidence at the point of download. Certification provides market incentives for software companies including advertising supported software, to clearly and unavoidably communicate key functionalities and obtain informed consumer consent prior to download.
Read the program requirements here.

TRUSTed Smart Grid

TRUSTed Smart Grid certifies the use of energy usage data and demonstrates your commitment to privacy. Certification requirements are based on the Future of Privacy Forum’s CEUD Guidelines and helps companies looking to offer green button data and other energy usage services to build trust and gain service adoption among energy customers, utilities, and regulators.
Read the program requirements here.

EU Safe Harbor

The TRUSTe EU Safe Harbor assessment, in conjunction with a TRUSTe certification program, helps demonstrate compliance with the EU Safe Harbor Framework, enabling you to transfer data from EU citizens to the US. TRUSTe certification program requirements are consistent with the EU and Swiss Safe Harbor principles and helps verify your data collection practices for web, mobile, and cloud services platforms meet TRUSTe's requirements, readying companies to self-certify with the US Department of Commerce as complying with the framework and provide the required third party dispute resolution mechanism.
Read the program requirements here.

APEC Privacy

TRUSTe APEC Privacy certifies your compliance with the Asia-Pacific Economic Cooperation (APEC) Cross Border Privacy Rules (CBPR) System, a self-regulatory initiative that addresses cross border data flows between the US and participating APEC Member Economies. As a US Accountability Agent, TRUSTe certification includes your review, certification, monitoring and enforcement to ensure compliance with the CBPR System program requirements. TRUSTe is the first approved Accountability Agent for the APEC CBPR system.
Read the program requirements here.