Truste's Privacy Programs provide cutting-edge consumer protections and establish leading privacy standards. Each certification program has unique Program Requirements tailored to the platform (like mobile apps) and/or applicable regulatory frameworks (like COPPA). Our Program Requirements are the standard against which we evaluate and certify a company's online privacy practices and these requirements embody our mission to promote transparency, accountability and choice in the collection and use of personal information. Certified companies that display our privacy seal demonstrate compliance with our Program Requirements and their commitment to privacy protection, instilling confidence and trust in users of their products and services.
TRUSTe’s Program Requirements incorporate principles from privacy frameworks established by APEC, the OECD, and the FTC and also reflect input from consumers, clients, advocates and regulators. Privacy, like technology, continually evolves and we closely monitor privacy developments in the public and private sector and amend our Program Requirements as needed. We work hand-in-hand with our clients to implement new Program Requirements, ensuring that they can confidently deploy state-of-the-art products and services while maintaining strong privacy protections.
Use the table below to navigate and access our Program Requirements by certification program.
TRUSTe Certification Program |
Program Requirements |
Privacy Certification |
View |
TRUSTed Websites* |
View |
TRUSTed Apps/TRUSTed Websites* |
View |
TRUSTed Cloud |
View |
TRUSTed Data |
View |
TRUSTed Download |
View |
Children's Privacy |
View |
TRUSTed Smart Grid |
View |
APEC |
View |
*These certification are modules to TRUSTe's Privacy Certification Program Requirements for clients who seek certification for specific online data collection practices.
TRUSTed Websites
For eCommerce and content websites
Children's Privacy
For websites who market to children
Mobile Privacy
Certify your mobile apps and websites
TRUSTed Ads
Ad privacy compliance just got easier
TRUSTed Downloads
Certify your downloads to be safe