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Holistic Branding BrandStorm© Session Proprietary 7-Step Process© Business LifeCycle Branding Brand Champion Consulting Services

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Who We Are Our Approach How We’re Different What is Branding? Leadership Team

Forging Brands

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Driving Revenue

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Eric Peterson

Vice President of Business Development

JE Dunn Construction Company

“The primary reason to hire Brand Iron is because of their approach to really understanding your company, your culture, your business, and what you are trying to accomplish in the market place. The way we measure things in our business is in terms of sales, wins, successes and increases in revenue and volume. Certainly over the past seven years we have seen that and they have been a big part of that growth.”

Erin Marilley

Director of Marketing

Lincoln Property Company

“One of the goals was to have a firm create an identity for existing and future development needs. Brand Iron stood out to us with the quality that we saw. They are awesome with communication. They are on it. You should consider them because they are real and hands on. We are already seeing the results and we haven’t even had our official launch.”

Gary Hamilton

Co-Founder, Secretary-Treasurer

World Wide Papas

“They have helped us design and revise a business plan that has been used for capital raising. Most recently we went public on the Frankfurt Stock Exchange and they were really very key in providing the materials used with investors and the exchange. I don’t think we could have raised a nickel without the proper tools to do it with. They have been critical in providing those materials.”

Eric Nesbitt

Owner of Commercial Real Estate firm The Nesbitt Group and Attorney with the Law Offices of Eric L. Nesbitt, P.C.

Nesbitt Group

“I have worked with Brand Iron for eight years. Brand Iron and Michael were instrumental in helping me to come up with strategies to take the company to where I needed to be. It was more than just a logo. It was about formulated strategies to grow. I consider them to be not only my marketing partner, but my strategic partner to help me get to the next level.”

Tim Heaton

President

CAMA (Colorado Advanced Manufacturing Alliance)

“From the time you walk in the door there is an energy level that breads excitement. That’s what we wanted for our brand and we found that at Brand Iron. It really was the guided process they took us through. The questions that they asked us. The probing of what the end goal. If you want to reach that next level you will need to hire a professional group as we have done with Brand Iron.”

Brad Johnson

Managing Partner

AmCheck

“The best thing about working with Michael and his team from day one they were very concerned about how everything they were doing was going to effect the bottom line.”

Who We Are

Entrepreneurial Spirit With Big Business Skill

Conceiving, shaping and transforming brands since 2002, we partner with companies looking to achieve specific goals. Over the years, we’ve collaborated with more than 200 clients in our backyard and across our borders to ultimately FORGE BRANDS and DRIVE REVENUE.

With a mix of backgrounds and various industry specialties, our team tackles the issue from every angle. We believe this strengthens our ability to create sound strategies. We blend a team-oriented approach with inherent entrepreneurialism to build the strongest brands. Among other things, we are creative thinkers, problem solvers and can-do-ers.

Our Approach

A True Branding Firm

We believe that brand equity is an asset that holds supreme value. The brand affects a company’s ability to attract clients and prospects, grow market share and increase revenue. We help business owners think holistically. The brand must account for every aspect of the organization: sales, marketing and operations. The brand is the whole package – it must effectively reach and attract customers, communicate differentiation of services and products, and deliver on promises made about those differentiating points.

We start the process by diving deep into the competitive landscape of any client to explore the challenges and

opportunities that exist. Beyond defining the brand and identifying the “marketplace position” that will allow for the company to capitalize on the greatest opportunity, we work to create focused marketing strategies, designed to enable organizations to achieve tangible results.

We use a 7-Step Process to “Forge Brands, Drive Revenue.” Along the way we establish key performance indicators (KPIs) to ensure we are gaining the necessary traction to accomplish goals. This innovative approach resonates well with the accountability to produce positive results. We forge brands that drive revenue!

How We’re Different

Setting Ourselves Apart From Others

We believe that differentiation is the essential component to developing strong brands. We work to achieve differentiation for our clients because it’s how we have maintained consistent growth for the past decade. What truly separates us from our competitors is our Holistic Branding approach we use to align overall marketing efforts with the company’s sales and operations efforts. All three parts of business (sales, marketing and operations) must work in unison.

Brand Iron integrates brand development with marketing implementation and results tracking to ensure that the tactics

implemented are producing tangible, real-life results. If not, necessary modifications are made and adjusted accordingly to make sure the new efforts are producing results. Our goal is to make sure that our clients have a positive “brand experience” when they work with us.

Our 7-Step Process and focus on accountability through the use of KPIs − combined with our entrepreneurial approach − is what makes us unique.

What is Branding?

Our Definition

A brand is more than a cool name and a snappy logo, and it’s not synonymous with “marketing.” Your brand should be an entire story. It starts with a memorable image and a clear message. This is your introduction to the marketplace – the first image customers recognize, remember and respond to. We believe that a company’s brand equity – i.e. the financial

value of the company – is an asset that can hold supreme value. However, unless you have a strong business model to support the brand, the image means nothing. To truly forge a strong brand, you have to build a business from the inside out…and then ultimately be able to deliver on the brand promise.

Leadership Team

MICHAEL DOYLE
Founder/CEO
As Founder and CEO, Michael serves as the key component in linking all three points of Brand Iron’s holistic triangle: Sales/Marketing/Operations. Michael’s holistic ideology blends well with the rest of the team’s ability to bring vision to reality. As a result, every aspect of management and client services that delivers results. Known as a “whirlwind” — both on his bicycle and in the office – Michael passionately follows every one of his projects to the very end of the trail.

JIM MILLER
Chief Operating Officer
Jim’s role in the growth and evolution of Brand Iron is focused on building overall operational efficiencies and ensuring the agency delivers a positive client service experience. He also leads the public relations efforts for Brand Iron’s clients and serves as a member of the agency’s executive leadership teams. Jim’s biggest contribution, however, is identifying hysterical, “must-see” (in his mind) YouTube video’s during staff meetings.

RICHARD PICKNER
Director of Finance
When it comes to financial management Rich is the whole package. With over 20 years experience in the creative industry, he brings a wealth of best practices serving clients. His firm grasp of accounting, corporate finance, sales & marketing management, provides real-world perspective to our growth strategies and tactical plans. When Rich is not corralling cash flows, find him whoopin’ it up for his son’s hockey team.

BRENDAN FALVEY
Director of Business Development
After spending much of the last eight years developing strategic partnerships for professional sports teams, Brendan traded his spikes for spurs and joined the team at Brand Iron. Drawing upon a diverse background in law, financial services, marketing and advertising, he blends that corporate experience with an entrepreneurial spirit to help his clients reach the next level of business success. In his spare time, he chases his three young children around the homestead.

KAITLYN ANDERSON
Senior Brand Manager
Kaitlyn has been managing brands for Brand Iron since 2009. She accredits her success to her knack for building strong relationships with each of her clients individually. Here at Brand Iron she holds the record for most cluttered office. When she’s not busy in a strategy meeting, writing web copy, creating a presentation or choosing paper for the next marketing collateral piece you can catch this Colorado native out on the ski slopes or in the CrossFit gym.

MARCUS FITZGIBBONS
Creative Director
As the Creative Director, Marcus is involved in all aspects of creative development including the designing of comprehensive branding programs, the planning and development of all high visibility design and advertising applications, and the development and documentation of corporate identity standards. Owning a black belt in Judo and one in Karate, Marcus channels his inner “Bruce Lee” to whip projects into shape on a daily basis.

Brand Iron