Measuring the success of your social media marketing is vital
Measuring the success of your social media marketing is vital. Like any form of marketing you need to know how successful it has been, and when it comes to an impartial assessment of your influence on twitter, then Twitter Grader is one of the best tools available.
This handy and free web based tool seeks to measure the power, reach and authority of a twitter account. If you are getting it right on here it will follow that you approach on twitter will soon be, if not already, delivering results.
It takes time to be successful on Twitter, which in part is why the demographic of those using the microblogging service is more mature than say facebook, where the instant gratification tends to reward younger users of social media. Of course that said, the sheer size and reach of facebook means it should not be ignored!
Measuring this organic growth against the success of other users on twitter and using the metrics that have shown the approach that has made others successful is a really good way to be certain you too are making the right decisions on Twitter.
Twitter Grader measures not only the number of followers, but in turn the power and reach of those followers, the frequency and quality of updates, the follower to following ratio and how often your own updates are retweeted.
So it was positively heartwarming today to do some month end performance measurement and discover that @Nigel_Morgan is rated at 99.9% on Twitter Grader and @DianeMorgan00 is at 99.5% and together we occupy the first and second place of what Twitter Grader calls the Twitter elite in West Berkshire.
You do not need to be clocking up followers in the thousands like us to score highly either. We also run another Twitter account @DailyPRTips which, you've guessed it, delivers public relations tips on a daily basis. It has slowly been gather followers in the right way and has already achieved a grading of 91% and is ranked the 14th most influence Twitter account locally.
Significantly many of the Twitterers we regularly chat to, whose tweets we retweet and who help promote our views on life, the twittersphere, public relations and everything, also feature high up on Twitter Grader, such as @TheSourceress in 5th place with 99.1%, the designer of this website, @Adrian_Scott in 8th place with 96.1%, @RichardCharon is in 11th place with 93% and @CornExchange is in 16th place with 90%. Moving up fast is @IrunNewbury at 24th with 87%.
We are especially pleased that Le Petit Square, the popular French restaurant @LePetitSquare, has reached 9th place with 96.1% and has almost 500 followers. Morgan PR has been helping them master Twitter and it is already paying off. Defintely worth a follow if you are on Twitter and need to dine out in Newbury as it has regular exclusive offers for those who Twitter!