Case Studies should reveal what it is in it for you!

Ever abundant we want to share with you the makings of a good case study. All too often they can become turgid epics of self promotion!

Ideally your clients should write their own case study. Absolutely you can guide them, but really you should let them write the case study themselves - after all, they have experienced your services from the position as a client - and that is what prospects are intertested in hearing - what was in it for your client? That is what is in it for them.

Besides, who can better describe the whole process than someone on the receiving end? The one downside is that some clients can be reluctant to put finger to keyboard. In those circumstances you can help, but try to remain authentic - or use a company like Morgan PR to write the case study for your client, from their perspective.

True to this we bring you some case studies from work we have carried out with clients and these truly are in their own words!

NLP Taster - Miriam McCallum describes how Morgan PR created a web concept and marketing plan to promote and populate a series of Neuro Linguistic Programming seminars.

 

Natures Corner - Liz Chandler of Natures Corner in Newbury, Berkshire explains how Morgan PR helped promote their store's 10th Anniversary, using social media and public relations.

 

Lambourn Associates Limited - Galvin Mould explains how Morgan PR and Companion Computers created a terrific website to promote his services to medical businesses.

 

Regent Lettings - Graeme Leech from West Berkshire's leading property lettings company was keen to promote the business. This case study explores how Morgan PR helped created a winning feature for a local business publication that secured a new client.