Why Dragon Theo Paphitis is wrong about Facebook work ban

September 3, 2009

Why Dragon Theo Paphitis is wrong about Facebook work ban

So Dragon Den’s Theo Paphitis has turned his fiery breath against Facebook. In the Mail Online he rails against the social networking leviathan and proudly declares that other business owners should follow his example and ban their employees from using Facebook.

Quoting Andy Warhol’s ‘famous for 15 minutes’ he states:

“The truth of his idiom has now been realised through websites like Facebook, Twitter, Myspace and Bebo, in which participants are led to believe that the whole world wants to hear about their every move, from buying a new pair of shoes to dressing in the morning. Narcissism has become rampant, as users wallow in the minutiae of their own banal narratives.

“None of this would really matter if it were confined to the home. But the worrying development of our times is that this binge of shallow introspection has now infected the workplace, with employees spending huge amounts of their office time on social networking websites. “

Incidentally, ‘famous for 15 Minutes’ is actually explanatory enough not to be considered an idiom, which normally are phrases whose meaning is less clear!.

Naturally he mentions Portsmouth City Council’s decision to ban Facebook after it discovered how much time was being spent on the site (an average of 413 hours per employee per month!). Which says more about working for Portsmouth City Council than the allure of social networking!

When has banning anything ever really worked? Look at drugs – prohibition works there eh? Speaking of prohibition, look at what happened in America in the 1920s. Besides, my experience of public sector computer systems suggests that there are likely to be myriad ways to get around such a ban.

How about limiting access to social networking websites? Or introducing a fair use policy that allows performing employees’ access? That would be a much better idea and may even prove an incentive to work harder and smarter.

Also where would it end? The reason why businesses are finding success online is because many of their customers have access to their websites when at work. Take that away and the very success that has created the challenge of managing access.

I stopped watching the game show that is Dragon’s Den quite some time ago because of the dishonest way it pretends to be about entrepreneurs, when obviously it is about entertainment.

Also, don’t dragons live in lairs, not dens! Interesting that I still see Theo Paphitis popping up on a regular basis as he prolongs his 15 minutes of fame with ‘shallow introspection’ in interviews in the media!


Comments

Rob Hallums said...

Great article. I hear that Twitter, Facebook et al are ruining society all of the time.

And while it's true that people probably spend a little too much time on there, so many news stories now get broken by Twitter. The impact for business is there for all to see - find the news, have an original thought and it could be really beneficial.

Similar Facebook. I love the idea of incentivising and rewarding good behaviour with access. But also, why not look to integrate it into an intranet. After all, business bemoan the fact that employees don't use them enough, so give them something inside which they want to use...!

Rob Hallums, 03/09/2009 16:49
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Graham Jones said...

Well said. Not only is Theo wrong, but misguided. All of the evidence on the use of Facebook at work is that it makes people better at their work, more productive and more motivated. I suspect that in a year or so Theo will notice his staff turnover has increased. Why? Because they will be unhappy working in a business that treats them as children and bans them from things. Plus, one other major own goal which Theo has made. He appears to have not realised that all his staff could be using Facebook to promote his business....!

Graham Jones, 03/09/2009 17:08
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Nigel Morgan said...

Thanks Rob and Graham, great comments! Good idea about intergrating it into a company's intranet Rob, that could see all kinds of interesting benefits and more likely would make staff more aware of other aspects of the business. And Graham, you are probably right about the staff turnover - just think if he had played it another way he could have had legions of staff updating their status with pride that they work for Theo Paphitis... not anymore!

Nigel Morgan, 03/09/2009 17:27
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Emily Cagle said...

Entertaining and well argued piece, Nigel.

While I don't agree with Theo's stance, I do think acceptable use policies for social media are going to become pretty essential for most organisations.

It's not just a question of SM use encroaching on productivity, it's about the line between an employee's public face as an individual and their public face as a representative of Brand X. If staff are seen to be online too often, especially if they work in a customer service capacity (think Brand X's help desk) this in itself could impact negatively on brand perception: "Why are they chatting all day and not fixing my @&*$% service??"

Lines need to be drawn early or the consequences can be rather unpleasant. Just look at this latest story of a brand's staff using social media to insult customers: http://ow.ly/ol0E

Now just where the lines should be drawn, just how far organisation can realistically, and indeed legally, control when and how people interact online...well that's an argument that I think we'll see thrashed out in firms all over the world for years to come. Some will go too far, some will wish they'd gone further, sooner.

Emily Cagle, 07/09/2009 16:08
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Ed said...

A small point of information: the 413 hours were not per employee per month, they were for every employee combined per month. The council said that it's employees spent on average 5-6 minutes per month each!

Personally I agree that it is short sighted to ban your employees from Social networking and media sites, many businesses see them as a great way of promoting their businesses through employee power and I agree!

As for Theo, like all the Dragons he has his opinions and I suspect isn't particularly good at listening to other peoples, would he have invested in facebook if Mark Zuckerberg had come in and pitched facebook to him? ;)

Ed, 07/09/2009 16:36
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Jonathan Dolby said...

As with all these things I think its a case of meeting in the middle. Employees should know that spending hours per day on Facebook rather than working is wrong.

Employers on the other hand need to accept that social networking is now a part of world in which we operate and therefore adapt accordingly.

I think the key things are to be clear with what is deemed acceptable and ensure that is communicated effectively so that employee and employer alike know where the boundries lie.

Jonathan Dolby, 07/09/2009 18:03
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Tony Trigwell-Jones said...

Theo only proves that, while his money remains relevent, his opinions are out-dated and not very useful. mind you, writing for mail is, I suppose about writing for people who perhaps themselves are a little out-dated and not very useful...

Tony Trigwell-Jones, 10/09/2009 10:06
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SirBigWig said...

Good article, agree with the comments as well.

I have to confess I enjoy Dragons's Den immensely, but Theo Paphitis has gone seriously down in my estimation after this article. No doubt this will play perfectly to the Luddites who read the Daily Mail.

It is foolish to assume every worker, spends ever hour of every day fixated on their job, without the need to relax for just a moment. I have sympathy with employers as some staff will inevitably take advantage of being able to access facebook etc, but is no reason to ban access outright. It says more about you as an employer that your staff want to spend all day on facebook instead of focusing on the job in hand.

SirBigWig, 15/09/2009 14:05
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