Creating reputations with Organic PR talk at Chamber Lunch
Nigel Morgan had been invited to speak about 'Organic PR' at the monthly West Berkshire lunch organised by the Thames Valley Chamber of Commerce; the promise of learning how to have a bountiful harvest lured in the crowds!
There was ample time for some high calibre business networking before the terrific lunch at the Regency Park Hotel in Thatcham today - and it certainly was some of the finest food on the networking circuit (those who network regularly will understand how much outstanding food stands out!). And with 25 people attending there was a good mix of old faces and new from business not only from West Berkshire, but throughout the Thames Valley.
Pictured above are Sales & Marketing Manager for the Chamber, Ginette Gower, Nigel, the Chamber President Ian Vickerage, the Chamber's West Berkshire Business Manager Gary Cranford, and your blogger for this story, Diane Morgan!
There was rapt attention as both Thames Valley Chamber of Commerce members and guests alike discovered the blissfully simple secrets of 'Organic PR'. Which as Nigel explained, are taking the stories in your business - what you talk about at events like today, what you tell your clients and your family - and leveraging those not only through the traditional media with press releases, but more so with social media. Using channels like Twitter and LinkedIn, blogs and newsletters, Squidoo and 12 Seconds. Names and tactics that were familiar with some and new ideas for others. He also talked about the near fabled 'Google Killer' that is computational search engine Wolfram|Alpha.
This approach creates a lasting buzz around your business, a virtuous circle as each story is used in multiple ways and reinforces itself online, leaving lasting footprints for Google to follow.
Nigel spoke in detail about this booming social media marketing phenomenon online. He strongly advised everyone in the room to register their Twitter domain names; as some of the seasoned networkers in the room have heard us preach this message many times, there really is no excuse for not having done that yet!
We also blogged about it here on this website last month, so if you are reading this and haven’t registered yet, stop right not and click here to join Twitter and register your Twitter name. Think of variants of your own name, your business name and a guru type of name too. We use DailyPRTips for example.
Twitter is potentially a hugely influential marketing weapon in your social media armoury and you can learn more in this excellent free download of a report called Beginning Twitter, written by the immensely talented Graham Jones, The Internet Psychologist, who has generously allowed us to offer this report to our readers.
Organic PR is simply about leveraging what you do and making your blog, website, Linked in, Twitter and other marketing work in harmony to build the permission led relationship that will create the sales needed to enjoy beautiful results and a bountiful harvest, so start sowing the seeds now!
Naturally if anyone at today's wonderful event needs any help or advice you only need ask! We also offer a professional Twitter service where we can Tweet for you. More information can be downloaded here.
Finally we should thank Gary Cranford for his generous invitation to Nigel to speak and we would like to express that thanks by urging businesses to explore how the local Chamber can work for them.