Beware: Facebook Adverts may harm your online reputation
Facebook, much like Google, places relevant adverts alongside your content. However, the relevance of that content is debatable and more worryingly, does everyone know that Facebook and not you, are responsible for these adverts?
I ask because since beefing up our business presence on Facebook with a personal profile and a business page, I have noticed inappropriate adverts for Russian Brides through to dating services appearing alongside our content.
Initially I laughed it off - and then I was sent a screen capture by our newsletter provider Julian Wellings of Expertise on Tap, which shows a women one all fours and 'presenting' herself to illustrate a web dating site.
We talk about the '10 Reasons Why Facebook Means Business' in tomorrow's newsletter and this could be a reason why businesses might not want to use Facebook.
This picture, as you can see enlarged on the right and above in context on our business page, isn't relevant to Morgan PR's aim of Creating Reputations!
What do you think? Do you believe everyone understands that these Facebook adverts are just that, placed by the social networking giant and not by Morgan PR?
Now we are a public relations business, but imagine if we were a school or a charity. It would be easy to see how a customer new to Facebook would be upset to see such adverts and if they used social media or traditional media to complain then very quickly you would need crisis managment!
Please comment and let us know if we are over reacting, or indeed if you too worry about these adverts damaging your reputation?
Also, feel free to become friends with Nigel Morgan on Facebook or become a fan of Morgan PR on Facebook.