Sky News reporters are all using Tweetdeck for Twitter
Journalists have long caught on to the benefits of using Twitter to track down stories and now Sky News has gone a step further by installing the Tweetdeck software on all its journalists computers.
This has had social media commentators and journalists alike in whirl as they digest what this means and how it takes Sky’s embracing of Twitter further than the appointment of a ‘Twitter Correspondent’ back in March last year.
Certainly Tweetdeck is a great tool for monitoring Twitter and we use it daily not just to keep in touch with our thousands of followers, but also to find people and businesses we are interested in following and those talking about geographic locations and industries we are interested in.
Presumably Sky News will use Tweetdeck’s search columns to follow particular Twitter accounts and trending topics – such as the immensely popular hashtag #uksnow, which has been used over the last few days share all things snow, from frivolous to important.
As a public relations and social media consultancy in Newbury, West Berkshire, Morgan PR uses search columns on Tweetdeck for Newbury and #rdg – the shorthand for the nearby town of Reading and Swindon help us find local users every day.
Sky News has also launched a Twitter account for breaking news that people can tweet messages to if they think they have a story and @SkyNewsBreak in turn it gives you the latest headlines.
Tweetdeck is the platform that we prefer at Morgan PR and the one we recommend and teach businesses how to use at our monthly Twitter Workshop in Newbury. It is virtually impossible to manage more than a handful of followers on the main Twitter website and Tweetdeck is one of a number of applications that make using the popular micro-blogging service a breeze.
Find out more about our monthly Twitter Workshop in Newbury, West Berkshire.
Photo crediti: Kudos to Nick Richards for providing the original image for this post via Flickr