Your NeoCube is a truly amazing thing. It has the power to simultaneously stimulate and "exercise" both hemispheres of your brain, making it more beneficial to you than most other types of puzzles.

A ridiculously brief explanation of hemispheres:

Your brain is divided into two hemispheres by the corpus-callosum, a thick band of 200-250 million nerve fibers through which the hemispheres communicate with each other.

Either side of the brain is responsible for different functions of the body and cognitive faculties.

Most of what we know about this can be attributed to Dr. Rodger Sperry who won a Nobel Prize in 1981 for his work on the subject.

The left side of the brain is responsible for logic, math and language. It also controls the muscles on the right side of the body.

The right side of the brain is responsible for spatial abilities, creativity, face recognition and visual imagery. It also controls the left side of the body.

When you create with your NeoCube, you will not only exert your spatial abilities and creativity, but also your logic and even math skills. This enables both hemispheres to become active at the same time and communicate over the corpus-callosum.

We all know that if we exercise our bodies they will grow stronger and feel better. So it stands to reason that if we exercise our minds we will get the same result.

Just as you would not exercise one side of your body and not the other; why waste time on other products which only exercise one side of the brain?