Every day, in every situation, we must adapt. One's ability to be innovative in their adaptations will directly affect how successful that individual will be in life.

Most games and puzzles require you to simply react in order to achieve the preset goal. The NeoCube, on the other hand, lets you be innovative not only in establishing your own goals, but in reaching them as well.

Practicing with your NeoCube could lead to better problem solving skills and an enhanced ability to innovate.

Using your NeoCube to create shapes could actually excercise both hemispheres of your brain because it encourages you to be creative and construcive.