Survey reveals Jordan is a Twit - and how to get great PR
Over exposed model Jordan has been voted the world’s most annoying celebrity Twitter, narrowly beating her ex-partner Peter Andre in a survey of 4,000 fellow users of the micro-blogging service.
Jordan (pictured here by Phil Guest via Flickr) – or is it Katie Price now? Certainly her offending Twitter account is @MissKatiePrice, was slated by an anonymous spokesman for www.OnePoll.com, which carried out the research. He said “Jordan's Tweets are the worst ever. They are vile, unintelligent and bitter and have no purpose other than to bait her ex-husband. She has nothing whatsoever to say which appeals to anyone except herself.”
Ignoring the question why so many were familiar with the irritating nature of her tweeting (surely if she is that loathsome why are the following her?) this survey of less than 0.04% of those registered with Twitter is actually all about good PR for the survey’s authors, who actually pay people to complete their market research questionnaires.
Did you know that surveys are a great way to get powerful public relations for your organisation? The traditional media and social media both have hearty appetites for evidence of anything interesting and a survey gives them an insight they might not otherwise have.
How many subscribers do you have to your newsletter (you do have a newsletter don’t you?!). Or how many followers on Twitter might complete an online poll? Ask something interesting and relevant to your core offering, something that is congruent with what your business seeks to achieve, and the resulting publicity and long term benefit of having such great content on your website, will bring real benefits to your business. What questions would you ask?
Of course, there is a further hidden benefit. Simply by asking your subscribers to take part in a survey suggests that you believe their opinion matters and you deftly avoid the perceived indifference that costs so many businesses its customers.