Pay Per Click (PPC): the affordable solution to prospects finding your Newbury or West Berkshire business on the web

Pay Per Click (PPC) is the solution to ensuring that people find your business in Newbury, West Berkshire on the web. A key part of any Search Engine Marketing campaign and a fundamental part of Search Engine Optimisation (SEO). Pay Per Click (PPC) are the 'sponsored links' found on the right hand side when you search on Google and other search engines. 

While we can be reasonably confident that good search engine optimisation (SEO) will get your websites found, there is no guarantee. However, we can ensure your businesses feature highly through sponsored links that appear down the right hand side of the search results page through Google Adwords - or PPC Pay Per Click advertisements.

Pay Per Click is simply advertising. However, unlike traditional advertising where you don’t know if anyone is looking at it, with PPC you do and better still there is a very good chance they are interested in your offering.

As you might guess, you pay per click (and don’t worry, they spot if the same computer keeps clicking on an advert and don’t count that!). We can craft PPC adverts to match the way people look for your offering. When someone clicks on an advertisement, they are taken to a particular page on your website.

The position of an advertisement relative to the other competing advertisements is determined by its relevance, as determined by Google, and the amount that the advertiser is prepared to pay for each click.

However, you can cap the amount spent at any particular time and we continuously refine the offering to ensure the best results. The ideal scenario is where good search engine optimisation gets you to the top of the organic results on Google and PPC gets you to the top of the adverts.

When these combine it is know that more people will click through to your websites. We explore the costings later, which should be relatively low within your sector (compared with the financial services sector for example!) and the good news is that any unspent budget is simply rolled over to the next month.

In a nutshell, if good search engine optimisation is the fuel that keeps your website running, Adwords is the injector that will make it go faster! As with all of our services, we can take care of this so your company can focus on its work and let us focus on promoting you.