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Kia Motors

Kia Motors

Kia Motors Corporation, a maker of quality vehicles for the young-at-heart, has come a long way since its foundation in 1944. Last year its global vehicle sales totalled more than 1.26 million units. Kia has been partnering with the Australian Open to help raise its brand awareness and provide added momentum to its advance into one of the leading global automotive brands.

Sporting World

Since its first partnership with the Australian Open in 2002, Kia Motors is once again thrilled to come back to the Australian Open as the Major Sponsor in 2009. After recently extending our agreement with Tennis Australia, Kia Motors has reaffirmed its commitment to the Australian Open Championship for the next five years and is expected to play a key role to promote and support the players as they strut the “world’s biggest stage”.

Kia Motors has been responsible for providing the best transportation services since day one of its partnership with the Australian Open. Over 80 new Kia vehicles are supplied to the Australian Open every year to ensure the memorable participation of the world’s top tennis players, VIPs, officials and media.

Innovative and interactive programs for fans around Melbourne Park have been a rewarding experience for Kia Motors. Kia has been activating a number of programs (Kia Amateur Australian Open and Kia Fan of the Day) to bring fans together and provide an unforgettable experience during the tournament. In addition to providing courtesy vehicles, Kia Motors also displays its newest line up around the tennis courts and live sites to exhibit and promote our cutting edge technology and state-of-the-art styling to international audiences.

After extending the period and scope of our core sponsorship agreements with the Australian Open, Kia has teamed up with more invigorating sports for the young-at-heart to further drive home the company’s new ‘exciting and enabling’ brand identity. The Kia X-Games Asia, NBA and sponsoring the world’s most prominent tennis players including world No.1 Rafael Nadal are some examples.

Kia Motors also took its ambitious step on the road to prominence on the world’s most played sports. As one of the EUROTOP Partners of UEFA (Union of European Football Association), Kia Motors played an integral part to successfully stage Europe’s best football tournament in Austria and Switzerland this summer. Kia will continue to play the same role in other UEFA competitions. Kia signed on with the world’s football governing organisation, FIFA (Federation Internationale de Football Association), to participate as the official automotive FIFA Partners, that includes rights to the 2010 and 2014 FIFA World Cups™ and all other FIFA competitions.

About Kia Motors

Kia Motors Corporation (www.kia.com) -- a maker of quality vehicles for the young-at-heart -- was founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Also, as one of the fastest growing automakers in the world, Kia aims to become one of the world's premier automotive brands. More than 1.4 million vehicles a year are produced in 14 manufacturing and assembly operations in eight countries which are then sold and serviced through a network of distributors and dealers covering 165 countries.

Kia currently has four production centres in Korea and overseas plants in China and European Plant in Slovakia, which is one of the cleanest, greenest and most efficient automotive plants. Also, Kia is constructing its first North American plant in the state of Georgia, which is scheduled for completion in November of 2009.

Kia today has more than 40,000 employees worldwide and annual revenues of almost USD$17 billion. Also, Kia has 15 overseas sales subsidiaries, 149 distributors and 3,845 dealers covering 165 countries. In a bid to support its two largest markets, Kia has built brand new headquarters for Kia Motors Europe in 2007 and Kia Motors America in 2008, which both feature state-of-the art Kia-exclusive design studios.

You can find out more about Kia Motors at http://www.kiamotors.com.