We have a friend who thinks hand lotion isn't very manly. We let him know that rough, scratchy hands aren't attractive in either sex and that real men do moisturize their digits. You may not be able to persuade the men in your life to use your gardenia scented hand lotion, but you can probably get him hooked on
Burt's Bees Hand Salve. It comes in a tiny tin that easily fits in pockets or purses, and it doesn't smell like a flower garden. This is heavy-duty hand lotion that's tough enough to sooth winter hands.
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