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Trends > Whole grains

Whole grains

Whole grains

With continuing pressure to comply with the 2010 dietary guidelines (make at least half your grains whole grains), manufacturers are continuing to add whole grains to new products and reformulate existing ones to include whole grains.

Keep up to date with the latest developments on whole grains (which contain 100% of the original kernel, ie. all of the bran, germ, and endosperm) in this new section of FoodNavigator-USA.  

What were the hottest - and weirdest - ingredient trends at IFT? From fermented stevia & mushroom mycelium to the world’s smallest vegetable…

Can the world’s smallest vegetable give other sources of plant protein a run for their money? Will consumers accept ‘synbio’ ingredients, and will the rare sugar allulose be a hit?...

Summer Fancy Food Show

NonGMO verification opens retailers’ doors for I Heart Keenwah’s puffs and cluster snacks

Earning the NonGMO Project verification for every product in the I Heart Keenwah line was a “frustrating” and “taxing” year-long process, but it was worth it, said the company’s president...

Summer Fancy Food Show

Failure can be essential for success – if handled correctly, executives say

Nobody likes to fail, but in most businesses it is inevitable, and when addressed correctly, it can be a critical element to a company’s long term success, according to food...

Whole grains 101: Highlights from the 2015 Whole Grain Summit

The 2010 Dietary Guidelines for Americans say half of our grains should be whole. So how are we doing? FoodNavigator-USA headed to Portland, Oregon, for the 2015 Whole Grain Summit...

Selling complex carbs in a post Grain Brain world: Do grains really make us fat and sick?

Grains, according to the author of best-selling book Grain Brain, are “silent killers”. Not only are they making us fat, says Dr David Perlmutter, “but even healthy ones like whole...

Seeds and grains are moving beyond bakery & snacks into the dairy aisle, says Glanbia Nutritionals

Ancient grains and seeds such as chia, flax and quinoa have been steadily infiltrating the US cereal, bakery and snacks aisles in recent years, but are now starting to generate...

Seeking a definition: What makes whole grains whole?

Whole grain foods should be promoted for health – but the term needs a standard definition to encourage innovation among food companies, say nutrition researchers.

What are the hottest dairy trends – and companies - to watch in 2015?

What are the hottest new trends in dairy? Grass-fed everything? A whole milk renaissance? High-protein kefir? Quark? And what’s next after Greek yogurt?  

Back to the Roots raises $2 million to develop new RTE products & growing kits

Back to the Roots want to go beyond providing consumers with packaged food that has a simple ingredient list – it wants to give them the exact recipe so they...

5 emerging multicultural ingredients with cross-generational appeal

Multicultural wellness ingredients are emerging as a tie that binds the diverse desires of multiple generations together, according to the latest Packaged Facts’ Culinary Trend Tracking Series report . 

New data reveals winners in the US snacks aisle: RTE popcorn, bean chips & dried meat snacks

Potato chips, tortilla chips and cheese snacks are performing strongly in the US retail market, despite growing demand for healthier snacking options. However, the big winners in the snacks aisle...

"We’re still only just starting to discover all the amazing things mushrooms can do.”

Myceliation: A mushroom-fueled process with game-changing food industry applications?

From a commercial perspective, it’s still early days for myceliation, a process by which mushrooms (or rather, their filament-like roots or ‘mycelium’) can remove bitter compounds and naturally occurring toxins...

organic and non-gmo trends

Rise in organic imports signals opportunity for U.S. farmers, OTA says

Sharp increases in imported organic soy beans and corn to the U.S. in 2014 to feed the expanding organic dairy, poultry and livestock sectors is a “‘help wanted’ message for...

Will 2015 be the year of tempeh?

Manufacturers are cautiously reinvesting in tempeh, which is well-positioned to capitalize on multiple growing consumer trends, but they realize that before it can take-off it must clear a major hurdle:...

US specialty food market surges 10.3% to $109.5bn in 2014; new buzzwords include grass-fed, fermented, pickled

US sales of specialty foods blasted through the $100bn barrier in 2014, with retail ($85.5bn) and foodservice sales ($24bn) combined hitting $109.5bn, up 10.3% on 2013 sales of $99.3bn, according...

Love With Food subscription snack box helps brands sample products efficiently

Subscription snack box company Love With Food helps natural snack manufacturers drive brand awareness and sales by sampling their products directly to consumers’ doors for a fraction of the cost...

Mondelēz to bear costs in wheat futures manipulation charge

The U.S. Commodity Futures Trading Commission (CFTC) charged Mondelēz International and Kraft Foods for manipulation and attempted manipulation of the prices of cash wheat and...

Sales of indulgent snacks outpace healthy options, IRI data shows

Consumers may be seeking more healthy and fresh foods in general, but when it comes to snacks, more people want an indulgent treat than something good for them, according to...

Rabobank on top natural food trends at Expo West: Ginger and turmeric are in, kale is so last year

Ginger, turmeric and sprouted grains are hot, while kale and Greek yogurt are cooling off, according to  trend watchers at Rabobank International who walked the floor at the 2015 Natural...

Fiber… Are you getting enough?

Can oatmeal save the cereal industry from slumping sales?

Manufacturers are rolling out a vast array of new oatmeal products in an effort to meet consumers’ growing demand for healthier fiber- and protein-packed breakfasts and to offset declines in...

The FoodNavigator-USA Snacking Trends Forum is now available on-demand

Missed our Snacking Trends Forum ? No problem, it's now available on demand to registered delegates for the next three months.

Bread is back! Dave's Killer Bread takes on the carb-bashers at Expo West

While retail sales of packaged bread have been pretty sluggish in recent years, one company that’s bucking the trend is Oregon-based Dave’s Killer Bread.

Savory flavors gain traction in nutrition bars

Savory flavors are gaining momentum in the traditionally sugar-saturated nutrition bar category with the entrance of two more companies. 

Cooksimple meal kits aim to “revitalize” the grocery store center aisles as a healthy destination

The CEO of the startup The Healthy Pantry hopes Cooksimple, a healthier, modernized take on iconic meal kits will revitalize the center of the grocery store, which he compared to...

Partnership for a Healthier America Summit

Childhood obesity is improving, but First Lady Michelle Obama urges food companies to do more

Childhood obesity rates have “finally” stopped rising and now are falling among America’s youngest children, thanks in part to the food industry’s efforts to cut calories and offer healthier options,...

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