Social Media

Nescafé dumps traditional websites and turns to Tumblr, in bid to converse with creative and mobile millennials

Nescafé is abandoning its traditional websites in favour of Tumblr: a move aimed to appeal to millennial consumers and particularly those using smart phones and tablets. 

'Nowadays, a food crisis starts when the Food Babe is on line two'

'Pseudoscience-busting' blogger behind SciBabe talks food science for meme lovers

In an era of shorter consumer attention spans and heightened suspicion about food science, the packaged food and beverage industry can take a page from the world of pop culture...

IRI research gives insight into how to market to Millennials, characterized as world's first 'digital natives'

Millennials are the first generation that has been switched on since birth. So while that means they are more sophisticated digitally, they are also more opinionated, too, something that marketers...

Food brands, non profits offered chance to engage with hundreds of bloggers at upcoming event

An event in late September will bring natural and organic food brands and thought leaders together with hundreds of bloggers.  It’s the first such event of its kind, organizers said....

NightFood spearheads creation of a healthy late-night snack subcategory

The makers of NightFood nutrition bars want to create a new subcategory of food that will help late-night snackers choose healthier options that could help them sleep better. 

Most consumers spend majority of grocery budget on packaged foods, CivicScience finds

Consumers may talk big game about buying more fresh foods, but most still spend the majority of their grocery budget on packaged, prepared foods, new research from CivicScience reveals. 

Artizone gives small food providers a digital hand with marketing & distribution

Artizone, an online hybrid of a farmer’s market and an incubator, offers very early stage food and beverage startups a convenient way to market, sell and distribute within their communities,...

Dispatches from Canadean International Beer Strategies, Amsterdam

Are you Twitter ready? Social media strategies must add value, says Twitter guru

Social media strategies need to refrain from insistently pushing brands; but instead add value for consumers, explains Ashley Vinson, head of brand strategy Benelux, Twitter. 

Nutritional drink marketing linked to music, sports & politics may be most effective, study reveals

Manufacturers of high-end juices, nutritional shakes and smoothies likely will get more bang from their advertising buck in marketing associated with music, sports, technology and politics, according to consumer research...

Web portal gathers organic producers, purveyors and consumers under one umbrella

Choice in the modern food system is something of a two edged sword. More options are available now than ever, but this abundance can also create more stress for consumers...

Large firms fight back as small companies steal market share, research shows

Large food and beverage companies are starting to fight back with mixed success against the smaller, more nimble companies that continue to steal market share, according to market analysts. 

Home cooks who watch food shows tend to be heavier than viewers who do not cook

New research suggesting sourcing recipes online, in print and in person may be healthier than from television could shed light on marketing opportunities for food and beverage companies with healthier...

Super Bowl ad a win for Mexican avocados

Two months following the premiere of the first-ever fresh produce TV advertisement during the Super Bowl as part of a $46 million marketing campaign, Avocados From Mexico (AFM) says its...

Partnering with socially-conscious organizations can raise brand awareness

Earth’s Best and Ella’s Kitchen’s partnership with the No Kid Hungry campaign  is helping to end childhood hunger in the U.S., while also expanding the organic children’s food brands’ consumer base and relationship...

8 factors that could predict “the next big thing” in the food & beverage industry

Pressure to launch new products that meet consumers’ rapidly shifting interest in natural and organic foods and beverages from conventional products is reducing the time manufacturers have to distinguish between...

Whole Foods digital presence “low-risk” strategy to boost sales

Whole Foods Market continues to evolve in the face of increased competition and gain market share by responding to consumers’ changing shopping habits with a broad online presence that is...

Stagnant wage growth continues to restrict grocery purchases, IRI says

Consumers likely will not loosen their purse strings to fill their grocery carts with premium or unnecessary foods any time soon, even though gas prices, unemployment and inflation are down,...

CircleUp may be better suited for food, beverage companies than other crowdfunding websites

As the only crowdfunding website in the U.S. focused exclusively on consumer goods, CircleUp may be better positioned than other more broadly focused fundraising websites to help food and beverage...

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McCormick outlines ambitious plan to boost sales 4-6% in 2015

Flavor and spice behemoth McCormick & Company’s ambitious goal to increase sales 4% to 6% in local currency in 2015 hinges on increased consumer demand for bold flavors and healthier...

Technology is reshaping how consumers buy food in 2015, Euromontior predicts

Technology is reshaping how consumers discover, evaluate and select food – creating dichotomies to which manufacturers must adapt their marketing and product positioning, a recently released white paper  evaluating consumer trends in...

Sampling firm Bulu Box uses vast trove of data to help cricket protein start-up

Before a new food comes to market, the idea of that new food must be planted and pruned. How to fashion that idea so that it has the best chance...

Firms engage viewers before unveiling Super Bowl ads to generate more buzz

Even though the Super Bowl is still more than three weeks away, snack and beverage companies are ensuring they get the most bang for their potentially millions of dollars by...

Hear from Honest Tea, KonaRed, KeVita, Bolthouse Farms, Core Power, 7-Eleven...

What's hot, what's not, what's next? Introducing the FoodNavigator-USA & BeverageDaily Beverage Innovation Summit

Diet soda is in a funk, while 'real sugar' is back in vogue. Energy is hot, but caffeine is still controversial. Maple water is bang-on-trend, but will it really become...

Eating fast food could hinder children’s academic performance

A recent study linking children’s fast food consumption with lower standardized test scores in reading, math and science adds to the growing body of research suggesting nutrition significantly influences academic...