25 years ago, fresh from an MBA with a major in International Business
Strategy and Finance, I started a career in advertising that would take me from
Paris to London and eventually to Asia. My choices were not influenced by what I
had learned but by the people I met. At the time, advertising drove change and
created new marketing rules of engagement. I wanted to be part of the magic it
generated and the feeling that nothing was impossible.
I embraced the challenges of globalization and led advertising changes in
Europe for brands like Mars and Master Foods as well as the marketing
transformation of companies like Air France from national to worldwide carrier.
Then on to Asia, as CEO of the EURORSCG Group in APAC for eight years, I led the
transformation of a collection of advertising agencies into a network of fully
integrated operations.
Conscious that the digital revolution was only in its infancy, and that
advertising networks would never undertake the fundamental structural changes
necessary to drive digital opportunities, it was time to reinvent myself. In
2005, I became an entrepreneur and started a joint venture in Shanghai with a
major Chinese digital company developing a high-level, online operational
marketing consultancy as well as a platform to manage CRM programs on mobile…
slightly ahead of time.
It was during this time I truly learned about Asia as a powerhouse of
innovation. I’ve been speaking to business leaders and global media about this
in recent years, particularly on how
China
is 10 Years Ahead when it comes to innovative thinking.
In January 2011, I joined Razorfish as president of Asia Pacific to build out
our China, India, Hong Kong and Australia operations, a network able to
accompany our clients in their business transformation, particularly through the
development of e-commerce and social media capabilities, both organically and
through acquisitions. I’m proud to now show Razorfish forms part of the active
legacy of business innovation coming from APAC.
Razorfish APAC teams have established a highly differentiated offering,
forming technology centers of excellence across the region that deliver business
transformational, award-winning work for clients including Nike China, ASUS,
Pepsi, P&G’s Pampers, P&G’s Vidal Sassoon, and more.
In my current role as Chief Growth and Transformation Officer, I share the
innovation and knowledge of our region with global business leaders, both our
clients and Razorfish leaders throughout the world. We’re transforming
businesses outside the region with the innovative thinking and technologies of
the East.