The LinkedIn Potion

Transcript

• 1. Vital Ingredients for THE LINKEDIN P O T I O N 1 N THE MISSIO LinkedIn is the largest professional network & our mission is to: ‘Connect the world’s professionals to make them more productive and successful’ Our policy is that our member’s always come first! We understand our audience through the data they provide on their professional Identity, which means we have razor sharp targeting capabilities. We also provide Insights to our members through various content channels and give them access to this Everywhere (In Q3 2013 an average of 38% of unique visiting members came through mobile apps). 2 INDSET LINKEDIN M THE The LinkedIn Mindset sets us apart from other social networks. Personal Networks are about ‘spending time’ with friends, sharing photos, receiving entertainment updates whereas Professional Networks are about ‘investing time’, focusing on career, updates from brands, content and current affairs that will help you be better at what you do. 3 4 PRODUCTS Y LINKEDIN KE CONTENT Content is a key part of the potion and drives 6x more engagement than job related content. A. HIGHLY TARGETED DISPLAY MEDIA A. COMPANY PAGES (3 million) and brand content creation (Company Updates & Slideshare) B. LINKEDIN INFLUENCERS (300+) UPDATE LinkedIn Today C. LINKEDIN TODAY (2 Million+ Publishers) B. INMAIL D. LINKEDIN GROUPS (2.1Million) C. SPONSORED UPDATES D. API – INTEGRATED SOLUTIONS emea.marketing.linkedin.com