In-depth paid search advertising guides and the latest updates on Google AdWords, Bing Ads, and other pay-per-click (PPC) ad tools and platforms.
One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags. One particular feature on Microsoft Excel can make PPC campaigns more manageable by allowing users to create structured group names, change ad copy in bulk, and build URL tags. 0 Comments
With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is the best way to nurture them to grow that relationship. With too much or too little water, your plants will die. Your PPC prospects are similar: an efficient drip irrigation system is the best way to nurture them to grow that relationship. 0 Comments
It’s easy for PPC managers to prepare for what might happen when they launch new campaigns if they have historical data on a PPC account; what’s harder is when you’re not sure what to expect. It's hard for PPC managers to launch new campaigns when there is no historical data on a PPC account. 0 Comments
Here are some easy steps to take that don't require significant coding expertise or investment in costly feed management and optimization tools. Here are some easy steps to take without requiring significant coding expertise or investment in costly feed management and optimization tools. 0 Comments
Here are 13 tips for successful mobile PPC from experts around the industry. Here are 13 tips for successful mobile PPC from experts around the industry 0 Comments
Marketing in the B2B world isn’t easy. And with paid search, it can get even more complicated. Marketing in the B2B world isn’t easy. And with paid search, it can get even more complicated. 0 Comments
Here are five ways you can use competitive PPC intelligence to dominate your competition so you can drive down your cost per click and boost the ROI from PPC campaigns. Here are 5 ways to use competitive PPC intelligence to dominate the competition so you can drive down your CPC and boost the ROI from PPC campaigns. 0 Comments
There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts. There are more compelling reasons than ever to test the Yahoo Bing Network for your search marketing efforts. 0 Comments
When entering into a new client/agency relationship, setting expectations and agreeing on "what good looks like" are the keys to having a healthy relationship. When entering a new client/agency relationship, setting expectations and agreeing on "what good looks like" are the keys to having a healthy relationship. 0 Comments
Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. Much like Google did last year, Bing is now beta testing shopping campaigns, which give advertisers more sophisticated management and performance tracking capabilities. 0 Comments
As search professionals, we all know that measuring our campaigns is the first key to developing a strong and competitive presence in search. However, there should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts. There should be a difference in how you measure top line performance for your brand vs. your non-brand search efforts. 0 Comments
Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you...we need to have a talk. Oh, hello there, AdWords advertiser. You with the massive keyword hoarding problem, over there. Yes, you…we need to have a talk. 0 Comments
Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account. Attribution is a great tool to keep close by when optimizing and especially finding the hidden value in a PPC account. 0 Comments
Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently. Retailers are jumping on board with Google's shopping ads. here's a look at accounts that have been running shopping ads consistently. 0 Comments
For the first time Google may allow advertisers to use first-party data to inform search targeting. Here are three ways this change could help search marketers deliver better results for their programs. Google for the first time may allow advertisers to use first-party data to inform search targeting. 0 Comments
Before you dig into account restructure concerns, there are a few high-level strategic actions you have to take. Before you dig into account restructure concerns, there are a few high-level strategic actions you have to take. 0 Comments
A look at the sins that are consistently committed by advertisers on the Bing Ads platform. Are you guilty? A look at the sins that are consistently committed by advertisers on the Bing Ads platform. Are you guilty? 0 Comments
"Dynamic structured snippets" is the latest invention coming out of AdWords, but it’s left many of us scratching our heads and trying to figure out where the value lies. "Dynamic structured snippets" is the latest invention coming out of AdWords, but it’s left many of us scratching our heads. 0 Comments
The platform plans to integrate Upgraded URLs to ensure that advertisers can easily manage URLs between AdWords and Bing Ads. The platform plans to integrate Upgraded URLs to ensure that advertisers can easily manage URLs between AdWords and Bing Ads. 0 Comments
After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers, while also creating a new Best Practices Guide. After brands like Sephora and Buffalo Wild Wings saw success with "Store Visits," Google has opened up the feature to Australian and Canadian advertisers. 0 Comments
Yahoo Gemini has emerged as an intriguing channel that is a hybrid of mobile search PPC and native advertising. Yahoo Gemini has emerged as an intriguing channel that is a hybrid of mobile search PPC and native advertising. 0 Comments
If you’re down for a little spring cleaning this season, something you could be optimizing right now are your Google Shopping Campaigns. If you’re down for a little spring cleaning this season, one thing you could be optimizing right now are your Google Shopping Campaigns. 0 Comments
Use these five Google Display Network hacks to achieve the lowest cost per click - they're all geared toward improving click-through rate and driving higher Quality Score. Use these five Google Display Network hacks to achieve the lowest CPC, which are all geared to improving CTR and driving higher Quality Score. 0 Comments
Hilton Hotels is using Google's new ad product, aimed specifically at the hotel industry, to grow conversions by 45 percent and increase ROI by 12 percent. Hilton Hotels is using Google's new ad product, aimed specifically at the hotel industry, to grow conversions. 0 Comments
Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network. Consider the following tips when rolling up your sleeves for optimizations in the Google Display Network. 0 Comments
Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. Utilizing shopping campaign priorities allows us to bid differently on brand searches compared to other less intent-driven generic searches. 0 Comments
