The latest stories about mobile marketing, including how-to guides to using QR codes, augmented reality and smartphone apps.
As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. As Google and Bing change their algorithms to favor mobile-friendly sites, it's crucial for small and medium businesses to become more diligent about mobile-optimizing their sites. 0 Comments
Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. Following in Google's footsteps, Bing plans to introduce app-linking tags in the near future, which will lead to an increased app discovery. 0 Comments
Search Console users will be able to analyze how their indexed app content is performing in Google’s search results. Search Console users will be able to analyze how their indexed app content is performing in Google’s search results. 0 Comments
Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? Said to gear up competition with Amazon, Google's Buy button is reportedly a few weeks from its launch. Will it be a beneficial addition to your shopping campaigns? 0 Comments
Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. Now that mobile search has overtaken desktop, it's important to understand the differences: on mobile, shorter keyword counts have higher CTR, while longer keywords lead to increased CPC. 0 Comments
In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt. In the next few months, Bing will alter its algorithm to make mobile-friendliness more of a ranking factor, though relevant sites that aren't optimized for mobile won't be hurt. 0 Comments
As using your voice grows as a search medium, more options may rise for targeting and delivering better experiences. But until then, there are clues we can use to be smarter about our marketing. As using your voice grows as a search medium, more options may rise for targeting and delivering better experiences. 0 Comments
In regular Google SEO, paid links and advertising are negative link-building signals, but sometimes Google works with double standards. It seems both Google Play and the iOS App Store love all your installs, paid or not. It seems both Google Play and the iOS App Store love all your installs, paid or not. 0 Comments
Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment, though non-mobile-friendly sites aren't necessarily ranking lower. Two weeks after Google changed its algorithm, mobile-optimized sites seem to be getting preferential treatment. 0 Comments
Here are 13 tips for successful mobile PPC from experts around the industry. Here are 13 tips for successful mobile PPC from experts around the industry 0 Comments
Google Now is expanding its voice search capabilities to third-party apps. Users can now launch and search within apps by saying "OK Google," followed by preset commands. Google Now is expanding its voice search capabilities to third-party apps. 0 Comments
The release of the Apple Watch will have huge ramifications on how national search marketers target and engage consumers at the local level. The release of the Apple Watch will have huge ramifications on how national search marketers target and engage consumers at the local level. 0 Comments
Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded the feature to include 70 more third-party apps. Nearly three months after Google introduced Now cards, which serve as more detailed reminders for 40 apps, the search giant has expanded the feature to include 70 more third-party apps. 0 Comments
With Google’s recent mobile algorithm update, businesses of all sizes are clamoring to remain relevant in Google mobile search. The Mobile Search Survival Guide will not only help you survive the mobilepocalypse, but dominate it. With Google’s recent mobile algorithm update, businesses of all sizes are clamoring to remain relevant in Google mobile search. The Mobile Search Survival Guide will not only help you survive the mobilepocalypse, but dominate it. 0 Comments
Columnist Dan Cristo makes a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search. I’m going to make a prediction that 2020 will be "The Year of the Beacon" and with that, will come a revolutionary new way for consumers to use search. 0 Comments
Beyond the site and landing page adjustments of a post-Mobilegeddon world, marketers should also be mindful of how to format and align their content for maximum mobile impact and consumption. Beyond site and landing page adjustments, marketers should be mindful of how to format and align their content for maximum mobile impact and consumption. 0 Comments
Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. Facebook is testing an app called "Hello" that will allow users to see names and images of incoming callers on mobile regardless of whether or not they are saved as contacts. 0 Comments
With Google rolling out its latest algorithm change earlier this week, many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results. Many business owners may be scrambling to make necessary adjustments after seeing themselves take a plunge in mobile search results. 0 Comments
Shortly after changing its algorithm to push mobile-friendly sites higher in search results, Google posted a blog letting users know that there are 199 other criteria in ranking. After changing its algorithm to push mobile-friendly sites higher in search results, Google let users know there are 199 other criterion in ranking. 0 Comments
Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. Brands like Ryanair and American Apparel are already suffering in the search rankings. Nearly two months after its announcement, Google has changed its algorithm to favor mobile-friendly sites. 0 Comments
Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices. Google has updated its mobile URL display algorithms to better display the names of websites and support Schema.org structured data on mobile devices. 0 Comments
With the Google’s Mobile Update coming in hot, are you sure you’re auditing the mobile content Googlebot is seeing? With the Google’s Mobile Update coming in hot, are you sure you’re auditing the mobile content Googlebot is seeing? 0 Comments
With the launch of Google's new app indexing system, app install buttons will show up in Google searches and search rankings will also be used as a ranking signal for Android devices. With the launch of Google's new app indexing system, app install buttons will show up in Google searches. 0 Comments
Google search interest in "near me" has increased 34 times since 2011 and nearly doubled since last year, with the vast majority coming from mobile. Google search interest in "near me" has increased 34 times since 2011 and nearly doubled since last year, with the vast majority coming from mobile. 0 Comments
The search engine has redesigned the mobile homepage of Bing.com for a better user experience. The search engine has redesigned the mobile homepage of Bing.com for a better user experience. 0 Comments
The tech giant has streamlined its search results on mobile devices. The tech giant has streamlined its search results on mobile devices. 0 Comments
