The Rise of Content Performance: The Search and Social Link
Search, social and content together all have reciprocal relationships. Understanding how each channel influences the others is the key to content marketing success.
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Andy Betts
Strategy, Marketing & Development Consultant
Andy Betts has worked in search marketing from its conception in the UK. In the past 12 years Andy has worked for, and with, many of the world's largest agencies and brands helping formulate marketing, business, and search strategies for companies such as Apple, HP, HSBC, United Airlines, Lexis Nexis, and Saxo Bank. Andy has also spent considerable time consulting in Europe, APAC, and in the USA working with Google, Performics, Publicis and Dentsu. Andy also consultants for many search and digital technology startups, agencies, and direct advertisers on sales and marketing.
Articles by Andy Betts
Mobile Optimization and the Google Algorithm Change – 7 Steps to Stay Friendly
Google wants to make it easier for people using mobile devices to access websites that have been optimized for use on that device. It is not long now until their algorithms for mobile search will shift to reflect this desire.
SEO and Content: Best Practices From the Adobe Summit
At the Adobe Summit this week, Dave Lloyd of Adobe gave a great presentation on optimizing content for search throughout the customer journey.
Search, Social, and Content Convergence: Developing Hybrid Marketing Skills
The search marketing environment has evolved and converged to such an extent that in order to survive and succeed, marketers now need adopt a whole new set of working habits.
Avoiding Content Marketing Spam: Content & SEO Culture, Process, Ownership
Before you map your 2015 content and SEO strategy, understand the different types of content that your organization needs, and have processes in place for authoring and production of different types of content.
3 Building Blocks for Content and Search Marketing Success
Content has become the catalyst that drives demand and fuels search and digital marketing campaigns.
Content Conundrum: The Vanity vs. Performance Dilemma
The rise of vanity metrics often distracts content authors from the true meaning and value of publishing great content. You shouldn't create content based on vanity metrics. The best content balances firm audience, personal, and business objectives.
Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future
Aligning your content and optimization strategies is a key priority for modern-day marketers. The new Adobe Experience Manager is a great example of product and industry innovation where all digital channels, assets, and experiences can be optimized.
Digital Data Trends – Search, Social, & Content Fusion
One of the biggest challenges marketers face is understanding what to do with large amounts of data at hand. Here are some key trends that show how content, search, and social (and subsequent measurement) are morphing together.
40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014
While 40 percent of marketers want to reinvent themselves, only 14 percent actually know how, according to Adobe. If you're considering "reinvention," here are some of the ways marketers can reinvent themselves through the concept of integration.
Future of Content Marketing: Business & Scaling Beyond the Noise
Smart businesses build strong content cultures. To scale quality and relevant content your culture needs to become the key driver of a model that is audience-centric, objectively driven, process orientated, and built to measure.
Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions
SEO has changed forever. Authority, relevancy, and influence will dictate how we optimize going forward. Future SEO revolves around these three centers of excellence. Here are five top tips from brands on dealing with secure search.
20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social
Check out this huge collection of insights from leading brands and thought leaders in the earned media and digital marketing space on the rise of earned media, the future of search and SEO, mobile, content marketing, social, and metrics that matter.
Guest Blogging vs. Guest Posting – Imagine A World Without Links
For months, debate has raged about the merits of guest posting, the relationship between content and links, backlinks, publishers and signature links, guest posting, and comments. It's time to shed a little clarity on the subject in a simple format.
Winning the Search & Social Game of Thrones – Q&A With Bing's Duane Forrester
Why do social signals matter to search? What types of content do search engines respond to? Bing's Duane Forrester discusses social SEO dos and don'ts, and what areas businesses should invest in to win in the search "Game of Thrones".
Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps
Your conference strategy must win hearts, minds, and wallets. These tips will help you plan and prepare shareable, engaging content with attendees that will help convert into business – and that can also work as word of mouth marketing.
8 Ways to Optimize for Humans: The Art of Data-Driven Social Marketing
Technology change is a constant but marketers can’t forget people don’t change. AimClear CEO Marty Weintraub shares methods to expand your social media strategy while focusing on immediately actionable paid and organic social tactics.
Creative Content Marketing: Winning Hearts, Minds & Wallets
The goal: optimized content that attracts, engages, and converts. To get there? Lee Odden shares his formula for making a great content marketing strategy, including five creative content sourcing ideas and four types of content you need to know.
The Search Marketing Roller Coaster: 2012 Year in Review
Well, 2012 has been one of hell a ride for search marketers. The only way to describe it is a series of up’s and down’s, thrills and spills, twists and turns. Here’s a look at the key changes the industry has faced and a list of top articles.
SEO – Content | Confusion | Clarity
Content marketing is a huge, vitally important part of company and marketing strategy. But if you’re considering content marketing as an alternative to SEO, you must first understand integrated marketing across search, digital, and offline channels.
