The 2015 Sustainable Lifestyles program is ambitious. We will work to achieve progress in three key areas:
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Revealing insights about the most important impacts and activities to address by improving transparency on the footprint of consumption.
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Innovating and collaborating new products, services and business models that enable sustainable lifestyles.
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Inspiring, enabling and motivating individuals to engage with the more sustainable lifestyles that we enable – moving individual behaviours towards sustainable lifestyles.
We will be focusing our 2015 efforts on emerging markets (Brazil, India, China).
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Provide target scenario sustainable lifestyles across different regions.
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Identify where business should focus efforts to deliver sustainable lifestyles.
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Incorporate social factors when determining innovation direction(aligned with Social Capital Protocol development) in order to maximize social ‘sweetspots’.
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Prioritize the most impactful individual behaviours and decision points, aligning individual perceptions and available business incentives against these.
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Determine collaborative and transformative innovation opportunities, where achieving lifestyles progress is unavailable through product improvements alone.
For more information on the work program, please contact Julian Hill-Landolt – Director, Sustainable Lifestyles.