Choose your WSJ audience by location. The Wall Street Journal audience is Affluent and Engaged.

Sell Your Boats & Yachts


Journal readers spent $399 million on boating and sailing in the past year. Turn these enthusiasts into customers. Start advertising in The Wall Street Journal today.


Reach Your Target Customers:

• More than one million WSJ readers enjoy boating and sailing.

• The average household net worth of a Journal subscriber is $2,161,200.

• Journal readers are 33% more likely than the typical affluent adult to have gone boating/sailing in the past year.


Here's How Boating Classified Ads Work:

• Boating ads publish in The Wall Street Journal under the Showroom banner on Wednesdays and Saturdays.

• Choose where you want your ad to appear. Advertise in a particular region or across the U.S.

Create Ad

We can help you with more than just boating. Find out about our other classified ad categories.

Not finding what you need?

For help and information about advertising opportunities, call 800-845-9719 or contact us.

800.845.9719

Source: 2011 Ipsos Mendelsohn Affluent Survey, HHI $100K+; Internal Records, comScore 2011; 2010 Wall Street Journal Subscriber Study

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